case study

How Graybox Helped Evelyn & Bobbie Save Time — and Money — on Page Updates

dev cost reduction
dev speed increase
maintenance efficiency increase
Two woman looking to see how product fits in mirror


GRAYBOX is a digital consulting agency. Since 2009, the firm has worked with over 300 diverse clients, including small businesses, established mid-market companies and large enterprises. GRAYBOX helps ecommerce businesses with design and build projects, ongoing optimization, and back-office systems and fulfillment. Evelyn & Bobbie is a client.




Portland, OR
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The Problem

Evelyn & Bobbie had two main issues related to what had been launched as a highly-customized Shopify theme: functionality and cost. Due to the level of customization on the site, a developer was required to make even the most basic of page changes. This hampered efficiency and was costly on an ongoing basis.

After taking over the site from a previous technical team, we recommended a plan to eventually replace the areas of custom functionality with more standardized components, which would help reduce the costs and headaches of maintaining the site.

The Solution

We had experience with Shogun through another client, so we were generally familiar with its overall capabilities. We were ultimately looking for another opportunity to test-drive the tool for a project where we could apply it to an existing site.

Evelyn & Bobbie About page
Side by Side Description & CTA in Shogun
Evelyn and Bobbie Extras page
Side by side CTA blocks in Shogun

Shogun was relatively easy to implement. The cost alone to set it up saved us a few months of time since — once it was implemented — we didn’t need to be involved with every minor site update. The layout was no longer more complex than it needed to be.

The Results

We can identify a 75% reduction in development costs to make content changes on the site, as well as near-immediate turnaround time for making those changes. The latter had always been an issue — although rapid turnaround was always desired, requests had to go into a queue and we needed to wait for an available team member to address them. Now, Evelyn & Bobbie can largely do it themselves.

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