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Feature influencer images on product pages for referred customers

strategy/idea

Show product images featuring a specific influencer to customers who click through that influencer's social posts or campaign content, leveraging their influence to boost trust and conversions.

hypothesis

Including product images featuring a specific influencer for customers who click through that influencer's social posts or campaign content will increase trust and likelihood of purchase, as customers are more likely to be influenced by familiar and trusted figures.

category

Customer Journey

page type(s)

,

segment type

Referral Source

data source

Shogun

effort

Medium

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