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Offer theme-based product recommendations to newsletter click-through customers

strategy/idea

Display products on your homepage based on the theme of the most recent newsletter that customers clicked through, creating a cohesive and personalized shopping experience that encourages conversions.

hypothesis

Serving products on your homepage based on the theme of the most recent newsletter that customers clicked through will increase engagement and conversion rates by aligning the homepage content with the interests and preferences demonstrated in their interactions with the newsletter.

category

Customer Journey

page type(s)

,

segment type

Referral Source

data source

Shogun

effort

Low

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