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Feature different products in blog posts based on referral source

strategy/idea

Display products based on where customers were referred from, such as showing outdoor gear to those who clicked through from an outdoor adventure blog, to align product offerings with their interests and increase relevance and conversions.

hypothesis

Displaying products based on referral sources, such as showing outdoor gear to customers who clicked through from an outdoor adventure blog, will increase relevance and conversion rates by aligning product offerings with the interests and context of the referral source.

category

Personalized Content

page type(s)

,

segment type

Referral Source

data source

Shogun

effort

Medium

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