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Display products or variations in specific colors based on customer's past purchases

strategy/idea

If a customer has shown a preference for a certain color, prioritize displaying products of that color at the top of your homepage and collections pages to create a more personalized and engaging shopping experience.

hypothesis

Pushing products of a customer's preferred color to the top of your homepage and collections pages will increase engagement and conversion rates by aligning the shopping experience with the customer's demonstrated color preferences, making it easier for them to find and purchase items they are more likely to love.

category

Personalized Content

page type(s)

,

segment type

Personalized Content

data source

Klaviyo CDP

effort

Low

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