But let's start with the basics, or "What is headless commerce, anyway?"
Overall, headless storefronts see dramatic improvements to site speed and customer experience with no technical changes to inventory, subscriptions, checkout, and payments.
While traditional ecommerce platforms might get you up and running quickly, retailers often find the visual themes available a little cookie cutter or restricting. You can quickly create a store and get global promotions live instantly, but you may sacrifice the on-brand look and feel you want in the process.
With headless commerce, there are no more compromises. You can customize to get entirely the shopping experience you envision. Retailers who understand the brand loyalty an especially rich storefront delivers, crave consistency and accuracy over the confines and compromises of a monolithic experience.
A more streamlined approach to your frontend gives customers a smoother ride while working their way around your site. Instant transitions between store pages mean customers can get to where they want to be on-site fast and painlessly.
So far, we’ve covered the basic principles of headless ecommerce. But to help you with the choices you’ll make on your journey to headlessness, it’s time for a deeper dive.
Headless architecture refers to the components that make up a headless commerce solution. Think of them as the building blocks of a headless site—your content delivery network (CDN), content management system (CMS), middleware, and more. This software communicates through APIs to make up the architecture of a headless site.
Either way, you can go headless without having to get into the messy and costly business of redesigning your cart, checkout, and subscription functions.