But let's start with the basics, or "What is headless commerce, anyway?"
Overall, headless storefronts see dramatic improvements to site speed and customer experience with no technical changes to anything you need for sales or checkout/compliance.
A more streamlined approach to your frontend gives customers a smoother ride while working their way around your site. Instant transitions between store pages mean customers can get to where they want to be on-site fast and painlessly.
So far, we’ve covered the basic principles of headless ecommerce. But to help you with the choices you’ll make on your journey to headlessness, it’s time for a deeper dive.
is the overall way the different parts of a headless commerce solution work together, and how these different parts use headless APIs to communicate with each other.
Either way, you can get the benefits of headless without having to get into the messy and costly business of redesigning your cart, checkout, and subscription functions.
Keep the backend you love (nearly all of them!) and simply add a flexible frontend on top.
Partnering with a dedicated frontend-as-a-service provider eliminates the anxiety and uncertainty that usually comes with redesigning your ecommerce architecture.
When you roll out a new frontend layer, you’ll have a high-converting, blazing-fast, and on-brand experience that serves as a competitive advantage.
Your customers will remember an exceptional shopping experience, your merchandising and web team will appreciate the flexibility, and your site’s entire look and feel will catapult revenue to the next level.