5 Asian-Owned Businesses to Support in 2023

It’s important to recognize and support Asian-owned businesses to show solidarity and create a more inclusive world—not just during Asian Pacific American Heritage Month, but all year round.

At Shogun, we get a front-row seat to brands building their ecommerce stores and experiences. 

These businesses represent the unique culture and experiences of their founders and deserve to be supported all year round.

5 Asian-owned businesses to support all year

During Asian Pacific American Heritage Month, we’re highlighting some of the incredible Asian-owned businesses we’ve seen build with Shogun.

While we are celebrating Asian Pacific American Heritage Month here in the US, we want to recognize our international brands, too. 

From skincare to learning a new craft, these five brands knock it out of the park.

Axis-Y – A K-Beauty brand touting stunning visuals across their site

Axis-Y is a Korean beauty brand focused on natural and organic skincare products. 

The brand is committed to creating high-quality and affordable products with natural ingredients.

Axis-Y has an extensive range of skincare products, including cleansers, moisturizers, masks, and serums.

The Axis-Y site is full of elegant high-quality imagery, which conveys the brand’s luxurious ethos.

The site also includes several ‘buy now’ buttons, which make it easy for shoppers to purchase their favorite products quickly.

If you’re in the market for an affordable and effective skincare solution, Axis-Y is the perfect choice.

Elorea – An luxury fragrance brand

Elorea specializes in small-batch, cruelty-free perfumes, candles, and more. 

The brand celebrates the beauty of Asian culture while also raising awareness of the need for sustainable beauty practices.

Elorea is committed to using only safe, non-toxic ingredients that are free of artificial fragrances, synthetic preservatives, and toxic chemicals.

Elorea’s ecommerce site features a striking header image and other brand visuals throughout to tell their story. 

The site also includes several thoughtfully curated collection pages, which make it easy to find what you’re looking for.

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Little Baby – For all your little one(s) might need

Little Baby is one of the fastest-growing baby brands in Singapore. 

The brand specializes in eco-friendly, non-toxic products like diapers, baby wipes, cribs, and more.

Product carousels, scrolling banners, and branded icons coupled with branded imagery make shopping on LittleBaby.com.sg a delightful experience.

Additionally, Little Baby’s product pages are full of essential information like product specs, videos, features, reviews, and more.

Be Mused Korea – A Korean beauty brand with something for every skincare need

Be Mused Korea is a Seoul-based beauty brand specializing in high-caliber Korean skincare products like cleansers, moisturizers, toners, and masks. 

Their products are free from parabens, sulfates, and other harsh chemicals commonly found across the beauty industry.

Be Mused Korea also offers a monthly subscription box that sends you a selection of curated products every month.

Their ecommerce experience matches their quality products. Bold banners and hero images coupled with crisp product grids make for a clean, easy-to-navigate site.

The Woobles – Learn a fun (and cute!) new hobby

The Woobles is a small, family-owned business based in Cary, North Carolina. Their mission is to make it easy for anyone to learn the art of crochet.

The Woobles site helps you find exactly what you’re looking for—from gifts for kids to kits you can use to level up your own crochet skills—all while making cute characters and critters.

Their easy-to-use kits come with everything you need to learn your new hobby, including yarn, crochet needles, and step-by-step video tutorials.

Plus, their ecommerce site makes it easy to shop by experience level, character, and more.

Honoring and celebrating Asian American and Pacific Islander Heritage

As we celebrate Asian Pacific American Heritage Month, it’s important to support our AAPI community. This month is an opportunity to honor and recognize the resilience and determination of this community.

Join us at Power to Fly’s Diversity Reboot Series 2023: Celebrating Global Asian & Pacific Islander Identities Summit on May 10th.

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