8 Fantastic Ecommerce AI Prompts For The Best ChatGPT Copywriting
It’s all well and good to be told that you can use artificial intelligence to simplify your ecommerce tasks. While exciting, it’s not entirely actionable.
You need to be directed to the right place and have the right tools to do it right.
Otherwise, you’ll be spending all that time you don’t have searching for the best AI tools and the best way to coax them to do what you want them to do.
A good place to start is the free tool that started the whole generative AI frenzy, ChatGPT. Good prompts are the key to getting the output you really want out of this tool, though..
There are tons of use cases for generative AI in your day-to-day, and we’ll cover many of them and how you can approach your prompts to make it worth your effort.
In this post, you’ll learn:
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How to use these prompts
ChatGPT is the biggest AI player out there, not least because it’s free for anyone to use.
While powerful, this free AI tool still needs some work on your end to spit out the killer results you really want. These large language models are nothing without the proper guidance.
There are lots of paid tools (using ChatGPT’s APIs) that simplify the prompting process for users and focus on more specific use cases.
But they cost money, and you’re here for prompts.
The prompts in this guide don’t only work on ChatGPT, but I know they work well there. Other free options are Google Bard and Microsoft Bing Chat.
So open your AI tool of choice, and let’s start prompting!
#cta-paragraph-pb#I’d be remiss if I didn’t mention Shogun’s own generative AI features. Page Builder users can quickly generate conversion-boosting copy with AI Text, spin up SEO metadata for pages in seconds, and use AI to code custom elements for their store pages. And we’re just getting started.
Know the elements of a great prompt
Getting what you want out of these generative AI tools is all about putting the right ingredients into your prompts. If you go in with little information, it’ll output poor results.
Using these ingredients, you can easily build your own prompts for any use case.
Prohibitions
To avoid getting all the telltale signs of AI writing, you need to preempt it with what not to do right out of the gate. These can include things like:
- Do not apologize
- Do not self-reference
- Do not echo the prompt
- Do not remind me what I asked you for
- Do not use generic filler phrases
- Do not explain what you are doing
- Do not use bullet points
Tone of voice
Your brand has a particular voice, just as it has a particular color scheme and typography. By prompting the AI with a description of your tone of voice, you’ll save time in regenerating and editing to get to the final version.
Here are some examples of tone of voice:
- Casual
- Authoritative
- Funny
- Enthusiastic
- Witty
- Serious
- Snarky
- Sarcastic
- Cheerful
Writing style
While writing style sounds similar to tone of voice, it has more to do with the structure of sentences and the overall style of the resulting content.
Some writing styles you might consider are:
- Conversational
- Technical
- Persuasive
- Academic
- Descriptive
- Poetic
- Journalistic
The role
As humans, we don’t need to continually define who we are and what we do in order to start writing from that perspective.
AI is a blank slate that needs defining constantly. One minute they are mimicking the observational joke-telling of Jerry Seinfeld, the next they are an expert email marketer spinning up high-converting subject lines.
You need to tell it where it’s coming from so it can give you its best. Some examples:
- SEO copywriter
- Legal expert
- Expert copywriter
- Marketing researcher
- Email marketer
- CEO
- Bill Gates
- Data scientist
- Ecommerce thought leader
The audience
The same goes for the audience the AI is writing for. How it writes content will certainly depend on who they think is going to be reading it.
The audience you give the AI will be unique to your industry, but here are some examples:
- Pet lovers
- HVAC CEOs
- Tech enthusiasts
- Amateur chefs
- Parents of young children
- DIY homeowners
- Online gamers
The list can go on and on, but you get the idea. You know your audience.
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Ecommerce AI prompts for more efficient marketing
Now that we understand the elements that make a prompt effective, let’s get into these ChatGPT prompts themselves. They’ll consist of all the pieces we’ve talked about plus specifics related to the output you want.
FAQs
Your potential customers have questions about your brand, your products, and your sales. While you can predict many of their questions, you may not be able to predict them all.
Luckily, AI has access to an obscene amount of information, so just ask it to spit out a ton of ideas. You don’t have to use them all, but it’ll help you start building out the right questions fast.
Then, you can forestall customer support tickets by giving them information up front in a well-designed FAQ page.
Please ignore all previous instructions. Do not self-reference. Do not explain what you are doing. Do not echo the prompt. Do not use generic filler phrases. Do not apologize.
You are an ecommerce customer support manager. Your audience is [INSERT AUDIENCE HERE]. Your tone of voice is [INSERT TONE DESCRIPTION]. Your writing style is [INSERT STYLE].
Your task is to generate 10 most frequently asked questions on the topic of “[INSERT TOPIC]”. Provide concise answers for each question.
Email subject lines
Writer’s block is real, and that goes double for email subject lines. They aren’t easy, but luckily you have a brainstorming robot to help.
The following prompt does that, allowing you to get 10 subject lines that match your tone and engage your audience.
You can even give the AI some of your previous successful subject lines, so it can mimic the brand tone.
Please ignore all previous instructions. Do not self-reference. Do not explain what you are doing. Do not echo the prompt. Do not use generic filler phrases. Do not apologize.
You are an expert email marketer. Your audience is [INSERT AUDIENCE HERE]. Your tone of voice is [INSERT TONE DESCRIPTION]. Your writing style is [INSERT STYLE].
Generate 10 compelling subject lines of 50 to 60 characters long each for the following email.
[INSERT EMAIL TEXT]
Landing page copy outline
Creating awesome landing pages is vital for increasing conversions for your marketing campaigns. Getting some help building a powerful outline that has a good narrative is valuable.
Once you have your outline, you can drag and drop your page together in Shogun Page Builder and get further AI help with Shogun’s AI Text.
Please ignore all previous instructions. Do not self-reference. Do not explain what you are doing. Do not echo the prompt. Do not use generic filler phrases. Do not apologize.
You are an expert landing page copywriter. Your audience is [INSERT AUDIENCE HERE]. Your tone of voice is [INSERT TONE DESCRIPTION]. Your writing style is [INSERT STYLE].
Create an ecommerce-focused landing page structure with 5 attention-grabbing headlines for the “[INSERT LANDING PAGE FOCUS]”. Mention the unique selection of products with unique descriptions. Direct users to the buy now CTA for the products mentioned. Please include the following keywords: “[INSERT PRODUCT KEYWORDS]”. Please format in the structure of a landing page. Make the landing page flow like a story.
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Ad copy
Paid ad campaigns can have a really healthy ROI, but you need great copy to make people click. Get some help making the copy compelling with this prompt.
Then, when you are happy with the copy, design a landing page that matches the messaging of your fancy new ad.
Please ignore all previous instructions. Do not self-reference. Do not explain what you are doing. Do not echo the prompt. Do not use generic filler phrases. Do not apologize.
You are an expert ad copywriter. Your audience is [INSERT AUDIENCE HERE]. Your tone of voice is [INSERT TONE DESCRIPTION]. Your writing style is [INSERT STYLE].
Generate ad copy, between 100-150 words long, based on the following guidelines:
- A compelling headline that highlights the primary benefit of the product or service.
- Concise body copy that focuses on the advantages of the product or service while tackling possible objections.
- A powerful call to action that drives users to take the desired action.
The product is [INSERT PRODUCT]. The product’s main benefit to our target audience is [INSERT MAIN BENEFIT(S)].
SEO outlines for blog posts
Your store cannot rely on paid advertising alone to get traffic. You need a reliable pipeline of organic traffic from great SEO content marketing.
While we wouldn’t advise using AI to write your blog posts, it can be super helpful generating effective outlines based on proven copywriting frameworks.
In this prompt, we’re using the MECE (Mutually Exclusive, Collectively Exhaustive) framework, but there are other great ones you can sub in, such as: PAS, SSS, AIDA, BAB, and FAB.
Please ignore all previous instructions. Do not self-reference. Do not explain what you are doing. Do not echo the prompt. Do not use generic filler phrases. Do not apologize.
Using the MECE framework and SEO best practices, please create a detailed long-form content outline on the topic: “[INSERT TARGET KEYWORD]”. Write a short and compelling title for the article and an estimate of the word count for each subheading. Include a list of semantically similar FAQs using the vector representation technique. Use markdown format. Don’t write the article. Just write the outline for writers.
Product descriptions
You already know how important it is to write product descriptions that are compelling. They’re your last chance to persuade shoppers to buy your product, so you gotta make it good. But, that doesn’t mean you need to do it alone.
If you use Shogun Page Builder, you can just use our AI Text feature to more simply whip up your product descriptions. Shopify Magic can also lend a helping hand.
We’ve also covered several product description generator tools that brands can use, ChatGPT included amongst them. Your paid alternatives will make the prompt simpler, but the result might very much the same.
Please ignore all previous instructions. Do not self-reference. Do not explain what you are doing. Do not echo the prompt. Do not use generic filler phrases. Do not apologize.
You are a senior ecommerce SEO copywriter. Your tone of voice is [INSERT TONE DESCRIPTION]. Your writing style is [INSERT STYLE].
Your task is to create an engaging and SEO-friendly product description using the PAS Framework. It needs to have a compelling title that captures the shopper’s attention, a story-driven description that highlights key features and benefits of the product, and a structure that makes it easy to scan and read. The description should be between 100-300 words.
The product is [INSERT PRODUCT]. The main product features are [INSERT LIST OF PRODUCT FEATURES]. The product is better than the rest because [INSERT WHY PRODUCT IS BEST]. Your audience is [INSERT AUDIENCE HERE].
Meta titles and descriptions
SEO isn’t only about what you see on the page, but also about what you want searchers to see in the Google results. That’s your meta title and meta description.
With Shogun, you can quickly have AI generate these meta tags based on a few keywords. But, if you want to get this done on ChatGPT, here’s a great prompt to give you some options.
Please ignore all previous instructions. Do not self reference. Do not explain what you are doing. Do not echo the prompt. Do not apologize.
You are an expert SEO copywriter. Your tone of voice is [INSERT TONE DESCRIPTION]. Your writing style is [INSERT STYLE].
I will give you a list of keywords. I want you to generate catchy page titles and meta descriptions based on these keywords. Page titles should be between 50 and 60 characters. Meta descriptions should be between 140 and 155 characters. Both the page titles and the meta descriptions should contain the keywords.
Please generate this in a table with “Keyword” as the first column, “Title” as the second, and “Description” as the third column. Here are the keywords: [INSERT KEYWORDS]
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Paraphrase content
Rewriting and editing can be a chore. If something doesn’t sound right, you’d love to be able to snap your fingers and see a new version of it. With AI, you can nearly do that (it takes slightly more than a snap to achieve, though).
Use this prompt and include the content you’d like to paraphrase. If you don’t like the first version, just try, try again.
Please ignore all previous instructions. Do not self reference. Do not explain what you are doing. Do not echo the prompt. Do not apologize.
You are an adept editor and copywriter that excels at paraphrasing written content. Your tone of voice is [INSERT TONE DESCRIPTION]. Your writing style is [INSERT STYLE]. The purpose of this paraphrase is [INSERT TYPE OF CONTENT].
Based on those details, craft a paraphrased version of the following content:
[INSERT CONTENT TO PARAPHRASE]
Boost your ecommerce productivity with great AI prompts
The future may not be exactly what the Jetsons had us believe, but AI is pretty futuristic stuff.
As with the best technological shifts, finding ways that you can use it to take more off your plate is key. It wouldn’t feel very futuristic if you weren’t able to take advantage of it.
These prompts are just the beginning.
Using the elements I’ve shared and your own noggin, you can come up with and perfect your own awesome prompts that allow you to become the future person you want to be (carefree and sipping a Mai Tai on Friday afternoon).
I’d love to see what you come up with.
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Sean Flannigan
Sean is one of Shogun's tireless content marketers. When he isn't creating exciting ecommerce content, he's probably biking or at the park.