Top 7 Shopify Product Customizer Apps To Help Boost Revenue

September 21, 2023

Top 7 shopify customizer apps

There’s a reason Shopify is the most widely-used platform for ecommerce stores—it’s powerful right out of the box.

However, Shopify has some limits, especially when you want to let customers customize products themselves. We’ll show you how to work around these limits later.

Thankfully, because it’s so popular, there’s plenty of Shopify product customizer apps ready to plug into your existing store and deliver a more flexible customer experience.

In this article, we’ll explore the seven best Shopify product customizer apps, providing details on key benefits and limitations, as well as pricing and plan options for each.

#cta-visual-pb#<cta-title>Looking to provide more user-friendly color customization?<cta-title>Customize your Shopify products with Color Swatches in Shogun Page Builder.Start customizing for free

Shopify product customizer apps 101

Allbirds Shopify Product Customizer

Shopify is a solid tool out of the box. Still, it does have a few limitations, especially for ecommerce brands wanting to provide shoppers with a high degree of product customization.

Two major limitations are:

  • Max 100 variants per product
  • Max three options (weight, size, color) per product

Let’s say you’re a brand like Allbirds offering a single shoe model with 7 sizes and 12 colors. That alone would give you 84 variants, leaving little room for other customization options. 

Add another layer, like material type, and you easily exceed the 100-variant limit.

If you want to offer more personalized options, such as adding a monogram, you’ll need a third-party solution. 

That’s where Shopify product customizer apps come in. These apps let you offer more customization options than Shopify normally allows.

With a customizer app installed on your Shopify store, you can:

  • Use color swatches to increase the number of color customizations
  • Leverage conditional logic to show and hide options based on customer selections
  • Design custom option pricing to eke out a little more revenue on personalized products

The result? A more immersive and personalized experience for the customer, leading to higher conversion rates and increased revenue per customer.

7 top Shopify product customizer apps

Shopify site owners have a ton of options when choosing the right app to provide on-site product customization.

Here, we review seven of the best.

1. Variant Option Product Options

Variant Option Product Options screenshot

Variant Option Product Options boasts unlimited options across a range of customizations, such as color selection, engraving, and price addons.

Users of this app regularly praise the strength of its Shopify integration and user-friendly interface.

To make the most of Variant Option Product Options, enable the feature that allows customers to upload their images. This will enhance their ability to personalize products like custom t-shirts, phone cases, or gifts.

Shopify App Store rating: 4.6 stars from over 900+ reviews


  • Infinite product options (customize whatever you like!)
  • Color swatch and color variant options (no need to switch pages to see the product’s different colors)
  • Engraving and monogramming
  • Price increases and add-ons based on customer selections
  • Responsive and helpful support team
  • Customer image upload (for personalized customer products using their own images)


Variant Option Product Options is free to install and configure while setting up your Shopify store. 

Once you upgrade to a paid Shopify plan, you’ll need to sign up for one of their two paid subscriptions:

  1. Basic – $9.99 per month
  2. Advanced – $19.99 per month (adds pricing add-ons and conditional logic features)

2. Product Options & Customizer

Product Options & Customizer screenshot

Product Options & Customizer offers unlimited product options, a strong support team, and a selection of plans to suit all budgets and needs.

This tool integrates with Google Fonts to maximize personalization features where a text-based product is offered, and a custom pricing option that supports upcharges on customized items.

A few customers have mentioned that the app has a bit of a learning curve but that the support team at Product Options & Customizer is exceptional and has always been available to help guide them through problems with setup.

In fact, all paid plans come with live onboarding support.

Shopify App Store rating: 4.7 stars from over 1300+ reviews.


  • Unlimited options
  • Custom pricing for upcharges
  • Color and image swatches
  • Customer image upload
  • Calendar data selector
  • Conditional logic


Aside from a free plan, Product Options & Customizer offers three pricing options:

  1. Basic – $19.99 per month
  2. Premium – $49.99 per month (adds conditional logic and upcharge pricing)
  3. Premium plus – $99.99 per month (comes with a dedicated customer success manager)

3. Zepto Product Personalizer

Zepto Product Personalizer screenshot

Zepto Product Personalizer offers a visual product customizer with unlimited options and a “build your own product” experience.

One of the key features that sets this app apart is the ability to save personalization preferences for bulk purchases.

Zepto Product Personalizer offers a wide variety of customization features, such as the ability for customers to add text and image engraving and to get a live preview of their personalized product before buying.

Shopify App Store rating: 4.8 stars from over 800+ reviews.


  • Unlimited options
  • Live preview
  • Bulk purchases through saved preferences
  • Conditional logic
  • Custom dynamic pricing 


Zepto Product Personalizer has four pricing tiers:

  1. Starter – $9.99 per month (up to 50 products)
  2. Basic – $19.99 per month (up to 200 products)
  3. Moderate – $49.99 per month (up to 500 products)
  4. Unlimited – $99.99 per month (unlimited products)

4. Customify

Customify screenshot

Customify is a product customizer app that offers an easy-to-use drag-and-drop interface and integrates with commonly used print on demand apps.

Users regularly praise the app’s ease of use and the strength of its integration with Shopify and print on demand apps, making for a more seamless customized product experience. 

It’s one of the more cost-effective product customizer apps on the market—however, all plans come with limitations, and even the most expensive plan only allows for a max of 600 products.

Shopify App Store rating: 4.7 stars from over 200+ reviews.


  • Customer image upload
  • Template creation
  • Integrations with print on demand apps
  • Real-time previews


Customify offers four options:

  1. Free (3 products)
  2. Lite – $10 per month (200 products)
  3. Basic – $15 per month (300 products)
  4. Professional – $30 per month (600 products)

5. Inkybay

Inkybay screenshot

Inkybay is a product customizer app with one of the longest free trial periods—21 days.

It supports multiple file types and a tiered pricing model to extract more revenue from personalized product creation.

If you choose a cheaper plan, be aware that there’s a limit on the number of orders you can take each month. 

This could cause some limitations for growth, so you may need to go for the most expensive plan, which doesn’t have this restriction.

Shopify App Store rating: 4.9 stars from over 200 reviews


  • Live preview
  • Quantity discount support
  • Support for multiple print models
  • Dynamic price generation 
  • Fast and seamless integration 


Inkybay offers four pricing tiers:

  1. Starter – $19.99 per month (max 10 products and 30 orders per month)
  2. Advance – $49.99 per month (max 100 products and 200 orders per month)
  3. Professional – $99.99 per month (max 2000 products and 2000 orders per month)
  4. Unlimited – $249.99 per month (unlimited products and orders)

6. Globo Product Options

Globo Product Options screenshot

Globo Product Options offers unlimited product options, color swatches, and a file upload feature. It’s also one of the more cost-effective options around.

Shopify App Store rating: 4.9 stars from more than 1300+ reviews


  • Customer file upload
  • Color swatch 
  • Product import and export
  • Conditional logic
  • Price add-ons 


This app offers a free plan, and two paid options:

  1. Premium – $9.90 per month 
  2. Pro – $19.90 per month

7. Infinite Options

Shopify Product Customizer screenshot

Infinite Options is one of the only Shopify product customizer apps that earn the “Built for Shopify” badge, signifying that it meets a high-quality standard for speed, ease of use, and value for money. 

Users regularly praise the app’s integration strength with Shopify and third-party apps like Uploadery, as well as the fact that it can handle multiple variation options. 

Shopify App Store rating: 4.8 stars from over 3800+ reviews


  • Infinite options
  • Pricing add-ons
  • Product bundling
  • Product visualization 


Infinite Options offers just one pricing plan at $12.99 per month.

#cta-visual-pb#<cta-title>Looking to provide more user-friendly color customization?<cta-title>Customize your Shopify products with Color Swatches in Shogun Page Builder.Start customizing for free

When choosing the Shopify product customizer app, you’re on track to enhance user experience and boost sales. 

Each app offers unique features—from ease of use to advanced customization—to help choose the best fit for your business goals. Use this guide to make an informed decision.

How to choose the right Shopify product customizer app for your business

Here’s a quick list of considerations. Prioritize them based on what’s important to your store, and pick the app that ticks the most boxes.

  • Customization options: Does the product allow your buyers to customize to the degree you need them to? Are there any limits associated with your chosen plan?
  • Fees associated: What does the app cost? Do you have to pay more for additional users, or based on the types of customizations your clients use?
  • Ease of use: How easy is the platform to learn to use? Is the interface intuitive?
  • Customer support: What kinds of support does the app offer? Can you access a support rep 24/7?
  • Integration strength: Does the app integrate natively with your existing tools? What do other customers say about the Shopify integration?
  • Live preview of custom products. Can customers get a live preview of your site? How realistic does this look?
  • Long-term support and community. Is there an active community of current customers?

Found a tool that ticks all of the above boxes? Then you’ve found your ideal platform!

Shopify product customization FAQs

OK, now let’s knock down any lingering questions about product customization for Shopify stores.

Can you customize Shopify products?

While allowing your customers to personalize products in your Shopify store is possible, a couple of important platform limitations require you to integrate a third-party tool to deliver a truly customizable product.

Shopify only allows for three product options and 100 variants, putting a hard ceiling on how customers can personalize products in your store.

By integrating a third-party Shopify product customizer tool, you can surpass this limitation and provide unlimited options for product personalization.

How do I add customization to my Shopify product page?

You can add product customization in Shopify by following these steps:

1. First, log in to your Shopify admin
2. Then, navigate to the product page where you wish to offer customization
3. Look for Variants, and click “Add options like size and color”
4. Next, choose your option type and enter your variables
5. Now, click “Done”
6. Finally, check the live page to confirm your changes are complete

However, We should note that while Shopify allows for some product customization, some limitations (3 options, 100 variants) prevent companies selling on Shopify from offering a high degree of product personalization.

For that, you’ll need a Shopify product customizer app.

Is Shopify easy to customize?

The degree of ease you experience in customizing Shopify will depend primarily on your experience designing websites.

While Shopify is an intuitive tool designed without coding experience, it still requires a bit of know-how to get the most out of it.

Our recommendation?

Find a Shopify theme as close as possible to what you want your finished site to look like. Then, check out Shogun’s Shopify Page Builder for seamless drag-and-drop site customization.

Drive conversions with your Shopify product customizer

You’ll need a third-party app to drive conversions and increase sales in your Shopify store through product personalization.

While you can offer some customization natively, the platform limits your ability to offer true personalization, making a Shopify product customizer app a must-have.

That said, if color customization is the only personalization you’d like to provide, then Shogun’s Page Builder for Shopify might be a suitable solution.

With Page Builder, you can use a Product Variant element to show custom color swatches for color variants. 

This allows shoppers on your site to customize product colors without navigating to a separate window.

#cta-visual-pb#<cta-title>Looking to provide more user-friendly color customization?<cta-title>Customize your Shopify products with Color Swatches in Shogun Page Builder. Start customizing for free.

Leigha Henderson

Leigha is a content marketing specialist and content creator. She found her path through a love of research, strategy, data, and the written word. (And skiing. She also loves skiing.)

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