20 Best Shopify SEO Apps For Growing Organic Traffic and Sales

July 31, 2023

20 Best Shopify SEO Apps for Growing Traffic Sales shopify seo apps

Given today’s competitive digital landscape, standing out from the crowd is crucial for every ecommerce merchant looking to attract the right customers to their store.

While there are various ways to promote your Shopify store, search engine optimization (SEO) remains one of the best to drive organic traffic passively and generate leads.

You create content pieces once, then simply update them occasionally. From there, they’ll silently generate clicks, pageviews, and leads in the background.

This process also works without spending heavily on advertising. That’s content marketing!

With the assistance of a top-notch Shopify SEO app, you can streamline the growth of your online presence effortlessly.

Read on to learn:

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Why is SEO so important for Shopify stores?

SEO plays a pivotal role in the success of ecommerce websites.

When merchants neglect this aspect, they risk missing opportunities to reach their target audience and attract more customers.

Well-honed Shopify SEO can boost your store’s visibility on search engine results pages (SERPs), which drives more organic traffic and sales.

What built-in tools does Shopify have for SEO?

The Shopify platform recognizes the importance of SEO, providing merchants with built-in features that let them enhance their stores for search engine friendliness.

Automated SEO features

Shopify simplifies SEO by automating some optimization procedures.

Canonical tags

Canonical tags are a type of HTML code included in the <head> portion of a webpages’ code, which search engines read and interpret.

Shopify auto-generates and adds them to your pages, preventing duplicate content from appearing in SERPs.

You can see these through your URLs as well, like in the image below.

shopify store url bar shopify seo apps

Shopify product pages follow a URL pattern, such as “/product/product-handle.” Above, you can see the domain name comes first, then the pattern—in this case, “/products/the-3p-fulfilled-snowboard.”

Although automatically generated, you can control and edit these handles.

product seo settings shopify seo apps

To customize them while adding a product to your store, click Edit under the Search engine listing section.

url handle shopify seo apps

You can change the URL handle afterward.

Sitemap.xml file

Your sitemap.xml file is automatically generated as well and contains links to all your products along with their primary images, pages, collections, and blog posts.

Search engines use it to index your site, which is why you submit it to Google Search Console.

To find your sitemap, navigate to your Shopify admin’s Settings, then choose Domains. From there, follow this guide.

shopify domains shopify seo apps

Robot.txt file

Another element Shopify automatically creates is your website’s robot.txt file.

This tells search engine crawlers which of your store’s pages will be requested for viewing. You can also access it from your admin’s Settings in the Domains section.

Themes

As for Shopify themes, they achieve two purposes:

  1. They automatically generate title tags (HTML elements that specify your webpages’ titles) that include your store name. These appear as the clickable headline displayed in the search snippet in SERPs.
  2. They’re also required to have social media linking and sharing options for easier marketing.

Manual SEO features

Shopify provides other SEO capabilities that require your input, like editing title tags, meta descriptions, and URLs for your webpages, blog posts, products, and collections.

To do so, on your admin, navigate to the Online Store section underneath Sales channels.

Then, to see your options, click one of the following options: Blog posts, Pages, Navigation, or Preferences.

shopify online store blog posts shopify seo apps

Blog posts

Here, you can create a new post or edit an existing one. Just make sure to click Edit website SEO in the Search engine listing preview section.

blog post seo settings shopify seo apps

Pages

You can edit an existing page or make a new one. Under your page copy, you can click on Edit website SEO under Search engine listing preview to expand your SEO options.

add page seo settings shopify seo apps

Preferences

In Preferences, you can tailor your homepage’s Title and meta description.

shopify title meta description shopify seo apps

Image alt text

An image’s alternative (alt) text communicates the “why” of your image in relation to your webpage, which is the element that search engines index.

It also appears when the image fails to load. To edit the alt text of an existing blog post’s image:

blog post featured image shopify seo apps

Choose a post, click Update under the featured image, and then select Edit image.

image alt shopify seo apps

After, type in what you want, then click Save.

For product images:

shopify products shopify seo apps

Navigate to Products from your admin, then choose an item.

shopify add product shopify seo apps

Click on a specific photo under the Media section.

image golden wax shopify seo apps

Then, click Edit alt text on the right.

shopify alt shopify seo apps

Input your text, then click Save alt text.

How can SEO apps and tools benefit Shopify stores?

Shopify’s built-in tools offer a solid foundation for SEO, and employing dedicated apps takes your store’s optimization to the next level.

While it’s rare for a single app to cover all aspects of SEO, many top-rated ones excel in specific areas, allowing you to tailor your optimization strategy to your store’s unique needs.

For example, these apps simplify or completely automate the following elements:

  • Page load speed optimization: Your store’s page loading speeds are a ranking factor for SEO, and apps can improve them.
  • Image optimization: Your Shopify image sizes (referring to file size and dimensions) can hamper your website’s user experience (UX) and speed, which weakens SEO.
  • Technical audits: SEO audits pinpoint errors that hinder your website’s search engine rankings, as well as opportunities to improve it.
  • Meta tag optimization: Meta tags help search engines understand your website, affect how highly it appears in SERPs, and tell browsers how to display your store on devices. Apps offer great support for desktop and mobile-friendly optimizations.
  • Keyword research and suggestions: SEO efforts heavily rely on targeting the right keywords, since they help you deliver tailored content to the right audience.
  • Schema inclusion: Apps can manage your store’s schema, a set of structured data that provides information about website content and enhances your search listings.
  • Snippet optimization: This functionality optimizes content to appear on featured snippets (excerpts displayed at the top of SERPs).
  • Backlink analysis: Andrey Lipattsev, former search quality senior strategist for Google, confirmed that quality backlinks improve SERP visibility, and apps can evaluate them.
  • Competitor analysis: Apps can examine what keywords competitors target, as well as their backlinks and overall SEO performance. This helps identify content that performs well in your industry.
  • Reporting: Key traffic and engagement metrics, among others, indicate whether your SEO efforts are paying off. Apps can measure them for you and help determine what needs improvement.
  • Localization: This helps tailor your store’s experience to international markets. Shopify SEO apps can direct search users from other countries toward versions of your website designed for their regions.

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What should you look for in a Shopify SEO app?

Shopify SEO apps can do a lot for your store. To find one that best complements your business, carefully scrutinize the following key elements.

Ratings and reviews

Ratings and reviews help you gauge an app’s effectiveness and reliability.

They’re first-hand experiences from users, and that feedback paints a clearer picture of the app’s functionalities, advantages, and drawbacks.

Pricing

Cost is also important, especially if you’re on a budget. Apps typically follow a tiered pricing structure, where additional features cost more.

So, compare the expense to the value the app provides at each tier, then decide.

Functionality

As mentioned earlier, you seldom find one tool that addresses all aspects of SEO.

When choosing the right ones, pinpoint what specific features you need first. Then, select one, or even multiple, that fits your store’s overall SEO strategy.

Usability

An app won’t do you any good if it’s too difficult or complex to use, because you won’t end up using it—not consistently, anyway.

Look for a Shopify SEO app that works easily, intuitively, and reliably.

20 Best Shopify SEO apps for growing your online presence

With all the basics covered, choosing the right SEO app should be a breeze. To help narrow your selection, here are some of the best available on Shopify’s App Store.

1. Avada: Best all-in-one Shopify SEO app

avada seo shopify seo apps

Avada provides a suite of SEO solutions for overall Shopify store optimization.

Rating: 4.9/5 stars (4,962 reviews)

Key features:

  • Page speed and image optimization
  • Meta tag and schema optimization
  • Automated SEO audits
  • Link detection, redirection, 404 pages
  • Reporting

Pros:

  • All-in-one app
  • Free plan

Cons:

Pricing: Free to $34.95/month

Free trial availability: 14 days

2. Crush: Best SEO tool for Shopify image optimization

crush speed and image shopify seo apps

Crush provides a convenient tool for automatic and manual image optimization.

Rating: 4.8/5 stars (983 reviews)

Key features:

  • Automatic file and alt tag renaming
  • Customizable settings
  • Various compression algorithms

Pros:

  • Budget-friendly
  • Time-saving

Cons:

  • Image quantity limitations (up to 5GB/month)

Pricing: Free to $19.99/month

Free trial availability: None

3. SearchPie: Best AI-powered Shopify SEO app

searchpie shopify seo apps

SearchPie is an all-in-one SEO solution that incorporates robust AI features.

Rating: 4.9/5 stars (3,332 reviews)

Key features:

  • Page speed and snippet optimization
  • AI-generated tags
  • Auto-detects broken links
  • Up-to-date reporting

Pros:

  • Streamlined SEO workflows
  • Affordable pricing

Cons:

Pricing: $23/month to $47/month

Free trial availability: 7 days

4. Booster: Page Speed Optimizer: Most lightweight tool for Shopify page load speed optimization

booster page speed shopify seo apps

Booster lets Shopify merchants optimize the loading speed of their store pages across desktop and mobile devices with one click.

Rating: 4.8/5 stars (1,270 reviews)

Key features:

  • Browser preloading technology
  • Native to Shopify

Pros:

  • Completely free
  • Also optimizes speed for older devices
  • 24/7 support

Cons:

Pricing: Free

5. Schema Plus: Best Shopify SEO app for schema and snippet optimization

schema plus shopify seo apps

With SchemaPlus, you can add schema to your store in accordance with Google’s constantly changing requirements.

Rating: 4.8/5 stars (332 reviews)

Key features:

  • Review app integrations
  • Advanced schema technology
  • Enables Google Rich results

Pros:

  • Comprehensive solution
  • Removes errors
  • Built by former Google engineers

Cons:

Pricing: $14.99/month

Free trial availability: 7 days

outlink button shopify seo apps

Easily include various types of external and internal button links on your Shopify store using Outlink.

Rating: 4.9/5 stars (170 reviews)

Key features:

  • Customization options
  • One-click button link adding
  • Bulk link editing
  • In-app analytics and Google Analytics integration

Pros:

  • Easy to use
  • Provides performance measurement

Cons:

Pricing: Free to $4.17/month

Free trial availability: 7 days

7. Orbe: Best geolocation app for Shopify SEO

orbe geolocation shopify seo apps

Orbe ensures visitors from other countries are directed to versions of your store that match their IP location and language.

Rating: 5/5 stars (64 reviews)

Key features:

  • Geolocation pop-ups
  • Design and customization options
  • User preference saving
  • Automatic redirects
  • Data protection compliance

Pros:

  • Localizes experiences
  • Offers free plan
  • Improves international SEO

Cons:

  • Lacks analytics integration

Pricing: Free to $49/month

Free trial availability: 7 days

8. Sitemap NoIndex Pro: Best SEO tool for Shopify sitemap building and management

sitemap no index shopify seo apps

Generate and manage search engine-friendly HTML sitemaps instantly with Sitemap NoIndex Pro.

Rating: 4.9/5 stars (53 reviews)

Key features:

  • Instant sitemap creation
  • Modify and submit function
  • Search engine crawling controls
  • Meta tag optimization
  • Auto updates

Pros:

  • Convenient
  • Cheap

Cons:

Pricing: $3.49/month

Free trial availability: 7 days

9. Judge.me: Best Shopify SEO app for social proof and Google listing enhancements

judgeme shopify seo apps

This review and user-generated content (UGC) app lets you enrich your snippets and Google listings.

Rating: 5/5 stars (16,409 reviews)

Key features:

  • Review forms
  • Unlimited requests
  • Share reviews on Rich Snippets and Google Shopping
  • Reviewer engagement options

Pros:

  • Low price
  • Tailored setup

Cons:

Pricing: Free to $15/month

Free trial availability: None

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10. Booster SEO and Image Optimizer: Shopify app with multiple SEO functionalities

booster seo shopify seo apps

Another BoosterSEO app, this tool takes care of various SEO functions and is specifically designed to aid Shopify stores.

Rating: 4.9/5 stars (5,109 reviews)

Key features:

  • Bulk image compression
  • Meta tag optimization
  • Automated auditing
  • Broken link monitoring

Pros:

  • Handles multiple SEO tasks
  • Frees up time

Cons:

Pricing: Free to $69/month

Free trial availability: 1 day

11. TinyIMG: Shopify app for all-in-one SEO and robust image optimization

tinyseo shopify seo apps

Along with a complete suite of SEO solutions, TinyIMG stands out for its strong image optimization capabilities.

Rating: 5/5 stars (1,448 reviews)

Key features:

  • One-click image optimization
  • AI-powered metadata generation
  • Sitemap optimization
  • Broken link detection and redirects
  • Meta generator

Pros:

  • Great for overall website speed
  • User friendly

Cons:

  • Monthly image quantity limitations

Pricing: Free to $19.99/month

Free trial availability: None

12. SEOAnt: All-in-one tool with AI writing features

seoant shopify seo apps

Enjoy a highly automated collection of SEO tools from SEOAnt, along with its unique AI writing capabilities.

Rating: 4.8/5 stars (776 reviews)

Key features:

  • Automatic audits
  • ChatGPT AI
  • On-page optimization
  • Keyword research

Pros:

  • Effortless product descriptions
  • Less leg work

Cons:

Pricing: Free to $59.99/month

Free trial availability: 7 days

13. Smart SEO: Shopify SEO app with intelligent automations

smart seo shopify seo apps

Leverage SmartSEO’s intelligent automations for effortless page speed optimization, broken link detection, and more.

Rating: 4.9/5 stars (1,183 reviews)

Key features:

  • Meta tag generation
  • Page speed optimization
  • Detect and fix broken links
  • Schema inclusion

Pros:

  • Automated SEO workflows
  • Helpful support

Cons:

Pricing: Free to $29.99/month

Free trial availability: 7 days

14. Sitemapper Pro: Tool for Shopify sitemap page creation

sitemapper pro shopify seo apps

Sitemapper Pro lets Shopify stores create sitemap pages for improved SEO and customer navigation.

Rating: 4.5/5 stars (344 reviews)

Key features:

  • Sitemap page creation
  • Sitemap management
  • Automatic synchronization

Pros:

  • Aids website navigation
  • Saves time

Cons:

Pricing: Free to $14.99/month

Free trial availability: None

15. Plug In SEO: Shopify tool for SEO auditing and templating

plug in seo shopify seo apps

Plug In SEO stands out for its comprehensive SEO auditing, as well as templating that enables merchants to rank for their target keywords.

Rating: 4.7/5 stars (2,559 reviews)

Key features:

  • Auditing
  • Schema inclusion
  • Broken link fixing
  • Keyword targeting
  • Templates available through premium support

Pros:

  • Guides users through solving site issues
  • Improvement reports

Cons:

Pricing: $19.99/month to $79.99/month

Free trial availability: 14 days

16. SEO.Bulk: Shopify SEO app for bulk image optimization

seo.bulk image opt shopify seo apps

SEO.Bulk handles common image optimization problems free of charge.

Rating: 4.7/5 stars (72 reviews)

Key features:

  • Bulk image optimization
  • Sitemap management
  • Broken link and error detection
  • Google Search Console and PageSpeed Insights integrations

Pros:

  • Image optimization without cost
  • Page speed metrics

Cons:

Pricing: Free

17. RT: User-friendly Shopify page speed booster

rt page speed shopify seo apps

This intuitive tool quickly optimizes Shopify page load speeds for free.

Rating: 4.7/5 stars (480 reviews)

Key features:

  • Uses browser idle time to preload page content

Pros:

  • Ease of use
  • Compatible with all Shopify themes

Cons:

  • Doesn’t provide more complex speed optimizations

Pricing: Free

18. Ryviu: Shopify reviews app for enhancing snippets

ryvio shopify seo apps

Display product reviews from different sources on your website with Ryviu to boost conversions.

Rating: 4.8/5 stars (1,206 reviews)

Key features:

  • Google Reviews snippet support
  • Collect, import, and display reviews
  • Q&A capabilities

Pros:

  • Import reviews from multiple sources
  • Dedicated user support

Cons:

  • Pricier option

Pricing: Free to $19.99/month

Free trial availability: 7 days

19. Cozy: Shopify SEO app for country redirects

cozy country shopify seo apps

With Cozy, you can easily manage international customers and direct them toward dedicated stores designed for their region.

Rating: 4.9/5 stars (340 reviews)

Key features:

  • Customizable pop-ups
  • Bypass and block options
  • Whitelisting
  • Google Analytics integration

Pros:

  • Filters international customers
  • Improves visibility
  • Analytics integration

Cons:

  • Requires multiple stores to work, as it’s built to redirect customers from one store to another

Pricing: $6.99/month to $49/month

Free trial availability: 21 days

20. Ilana’s JSON‑LD for SEO (TM): Shopify schema management tool

ilana json shopify seo apps

The Ilana’s JSON‑LD for SEO tool lets you optimize and manage your Shopify store’s schema for Google Rich Results, Rich Snippets, and Merchant Center.

Rating: 4.9/5 stars (542 reviews)

Key features:

  • Connects schema fields needed for Google
  • Review app support
  • Personal monitoring from app developer
  • Data auditing

Pros:

  • Simplifies schema management
  • Unlimited app support

Cons:

  • Pricey

Pricing: $399 one-time charge

Free trial availability: None

Other SEO tools to consider when building your SEO strategy

Relying on Shopify apps alone won’t suffice, though. You need to use them alongside external tools to develop an effective SEO strategy.

By combining their capabilities, you’ll gain a more comprehensive understanding of your store’s performance and be able to make informed decisions that drive organic growth.

Here are some notable tools to consider:

Shogun Page Builder

shogun home shopify seo apps

Shogun is an intuitive page builder for Shopify stores, and our drag-and-drop elements are built with SEO in mind. The app:

  • Generates clean markup
  • Uses SEO-friendly and accessible semantic HTML
  • Loads scripts asynchronously

Advanced settings allow users to edit SEO elements like meta tags for your titles, descriptions, and images. To increase loading speeds:

  • Images are compressed and served via our CDN provider
  • They’re only loaded when they’re in view, not during page load
  • We even minify HTML when publishing

Additionally, Shogun’s the only Shopify Plus-certified page builder.

Pricing: Free to $499/month

Free trial availability: 10 days

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Google Analytics

google analytics shopify seo apps

Most Shopify SEO apps integrate with Google Analytics, since it reveals more in-depth insights.

It possesses machine learning capabilities and provides valuable metrics that indicate SEO performance, including:

  • Organic traffic
  • User behavior
  • Conversion tracking

Google Analytics excels at identifying areas for improvement. To help you get started, here’s how you can add it to your Shopify store.

Price: Free

Google Search Console

google search console shopify seo apps

Meanwhile, Google Search Console delves into your store’s performance, indexing status, and any issues that may affect your SERP visibility.

It handles website crawling and provides email alerts as well. This is also where you submit your sitemap.

Price: Free

Google PageSpeed Insights

google pagespeed insights shopify seo apps

Google PageSpeed Insights examines your Shopify store’s page speed and recommends improvements. It also delivers user experience (UX) data, UX quality classifications, and more.

For additional support, this tool employs Lighthouse as well—an open-source automated tool designed for improving web app quality.

Price: Free

Semrush

semrush shopify seo apps

Semrush boasts a suite of SEO solutions that deliver quantifiable results, including:

  • Keyword research
  • Site auditing
  • Backlink and competitor analysis
  • Rank tracking

Its capabilities range across content optimization, advertising, and social media as well.

Price: $129.95/month to $499.95/month

Moz

moz shopify seo apps

Moz also provides a collection of SEO solutions, like:

  • Site crawling and auditing
  • Keyword, competitor, and link research
  • On-page optimization
  • Custom reporting
  • And more

It also offers free tools, all of which are valuable options for Shopify stores working with a tight budget.

Price: Free to $599/month

Ahrefs

ahrefs shopify seo apps

Ahrefs is known for its in-depth backlink analysis, but it’s also capable of:

  • Keyword research
  • Site exploring and audits
  • Rank tracking

Its centralized SEO dashboard simplifies overall management and reporting. Further, Ahrefs offers a Content Explorer, which aids in content research and finding link opportunities.

Price: $99/month to custom pricing

Shopify SEO apps FAQs

To cap things off, here are answers to some typical questions people have about Shopify SEO apps.

Does Shopify have an SEO tool?

Yes, Shopify offers built-in SEO tools, including automatic generation of tags and files essential for search engine friendliness. Meanwhile, you can manually set other certain tags, descriptions, and URLs.

What are the best free SEO apps for Shopify?

Here are some of the top recommended free SEO apps