20 Best Shopify SEO Apps For Growing Organic Traffic and Sales
Given today’s competitive digital landscape, standing out from the crowd is crucial for every ecommerce merchant looking to attract the right customers to their store.
While there are various ways to promote your Shopify store, search engine optimization (SEO) remains one of the best to drive organic traffic passively and generate leads.
You create content pieces once, then simply update them occasionally. From there, they’ll silently generate clicks, pageviews, and leads in the background.
This process also works without spending heavily on advertising. That’s content marketing!
With the assistance of a top-notch Shopify SEO app, you can streamline the growth of your online presence effortlessly.
Read on to learn:
#cta-visual-pb#<cta-title>Build and optimize your Shopify store<cta-title>Make your store look and feel as unique as your brand by customizing with the best page builder for Shopify.Start building for free
Why is SEO so important for Shopify stores?
SEO plays a pivotal role in the success of ecommerce websites.
When merchants neglect this aspect, they risk missing opportunities to reach their target audience and attract more customers.
Well-honed Shopify SEO can boost your store’s visibility on search engine results pages (SERPs), which drives more organic traffic and sales.
What built-in tools does Shopify have for SEO?
The Shopify platform recognizes the importance of SEO, providing merchants with built-in features that let them enhance their stores for search engine friendliness.
Automated SEO features
Shopify simplifies SEO by automating some optimization procedures.
Canonical tags
Canonical tags are a type of HTML code included in the <head> portion of a webpages’ code, which search engines read and interpret.
Shopify auto-generates and adds them to your pages, preventing duplicate content from appearing in SERPs.
You can see these through your URLs as well, like in the image below.
Shopify product pages follow a URL pattern, such as “/product/product-handle.” Above, you can see the domain name comes first, then the pattern—in this case, “/products/the-3p-fulfilled-snowboard.”
Although automatically generated, you can control and edit these handles.
To customize them while adding a product to your store, click Edit under the Search engine listing section.
You can change the URL handle afterward.
Sitemap.xml file
Your sitemap.xml file is automatically generated as well and contains links to all your products along with their primary images, pages, collections, and blog posts.
Search engines use it to index your site, which is why you submit it to Google Search Console.
To find your sitemap, navigate to your Shopify admin’s Settings, then choose Domains. From there, follow this guide.
Robot.txt file
Another element Shopify automatically creates is your website’s robot.txt file.
This tells search engine crawlers which of your store’s pages will be requested for viewing. You can also access it from your admin’s Settings in the Domains section.
Themes
As for Shopify themes, they achieve two purposes:
- They automatically generate title tags (HTML elements that specify your webpages’ titles) that include your store name. These appear as the clickable headline displayed in the search snippet in SERPs.
- They’re also required to have social media linking and sharing options for easier marketing.
Manual SEO features
Shopify provides other SEO capabilities that require your input, like editing title tags, meta descriptions, and URLs for your webpages, blog posts, products, and collections.
To do so, on your admin, navigate to the Online Store section underneath Sales channels.
Then, to see your options, click one of the following options: Blog posts, Pages, Navigation, or Preferences.
Blog posts
Here, you can create a new post or edit an existing one. Just make sure to click Edit website SEO in the Search engine listing preview section.
Pages
You can edit an existing page or make a new one. Under your page copy, you can click on Edit website SEO under Search engine listing preview to expand your SEO options.
Preferences
In Preferences, you can tailor your homepage’s Title and meta description.
Image alt text
An image’s alternative (alt) text communicates the “why” of your image in relation to your webpage, which is the element that search engines index.
It also appears when the image fails to load. To edit the alt text of an existing blog post’s image:
Choose a post, click Update under the featured image, and then select Edit image.
After, type in what you want, then click Save.
For product images:
Navigate to Products from your admin, then choose an item.
Click on a specific photo under the Media section.
Then, click Edit alt text on the right.
Input your text, then click Save alt text.
How can SEO apps and tools benefit Shopify stores?
Shopify’s built-in tools offer a solid foundation for SEO, and employing dedicated apps takes your store’s optimization to the next level.
While it’s rare for a single app to cover all aspects of SEO, many top-rated ones excel in specific areas, allowing you to tailor your optimization strategy to your store’s unique needs.
For example, these apps simplify or completely automate the following elements:
- Page load speed optimization: Your store’s page loading speeds are a ranking factor for SEO, and apps can improve them.
- Image optimization: Your Shopify image sizes (referring to file size and dimensions) can hamper your website’s user experience (UX) and speed, which weakens SEO.
- Technical audits: SEO audits pinpoint errors that hinder your website’s search engine rankings, as well as opportunities to improve it.
- Meta tag optimization: Meta tags help search engines understand your website, affect how highly it appears in SERPs, and tell browsers how to display your store on devices. Apps offer great support for desktop and mobile-friendly optimizations.
- Keyword research and suggestions: SEO efforts heavily rely on targeting the right keywords, since they help you deliver tailored content to the right audience.
- Schema inclusion: Apps can manage your store’s schema, a set of structured data that provides information about website content and enhances your search listings.
- Snippet optimization: This functionality optimizes content to appear on featured snippets (excerpts displayed at the top of SERPs).
- Backlink analysis: Andrey Lipattsev, former search quality senior strategist for Google, confirmed that quality backlinks improve SERP visibility, and apps can evaluate them.
- Competitor analysis: Apps can examine what keywords competitors target, as well as their backlinks and overall SEO performance. This helps identify content that performs well in your industry.
- Reporting: Key traffic and engagement metrics, among others, indicate whether your SEO efforts are paying off. Apps can measure them for you and help determine what needs improvement.
- Localization: This helps tailor your store’s experience to international markets. Shopify SEO apps can direct search users from other countries toward versions of your website designed for their regions.
#cta-visual-pb#<cta-title>Create an unforgettable website<cta-title>Use Shogun Page Builder to create the search-optimized webpages of your dreams.Start building for free
What should you look for in a Shopify SEO app?
Shopify SEO apps can do a lot for your store. To find one that best complements your business, carefully scrutinize the following key elements.
Ratings and reviews
Ratings and reviews help you gauge an app’s effectiveness and reliability.
They’re first-hand experiences from users, and that feedback paints a clearer picture of the app’s functionalities, advantages, and drawbacks.
Pricing
Cost is also important, especially if you’re on a budget. Apps typically follow a tiered pricing structure, where additional features cost more.
So, compare the expense to the value the app provides at each tier, then decide.
Functionality
As mentioned earlier, you seldom find one tool that addresses all aspects of SEO.
When choosing the right ones, pinpoint what specific features you need first. Then, select one, or even multiple, that fits your store’s overall SEO strategy.
Usability
An app won’t do you any good if it’s too difficult or complex to use, because you won’t end up using it—not consistently, anyway.
Look for a Shopify SEO app that works easily, intuitively, and reliably.
20 Best Shopify SEO apps for growing your online presence
With all the basics covered, choosing the right SEO app should be a breeze. To help narrow your selection, here are some of the best available on Shopify’s App Store.
1. Avada: Best all-in-one Shopify SEO app
Avada provides a suite of SEO solutions for overall Shopify store optimization.
Rating: 4.9/5 stars (4,962 reviews)
Key features:
- Page speed and image optimization
- Meta tag and schema optimization
- Automated SEO audits
- Link detection, redirection, 404 pages
- Reporting
Pros:
- All-in-one app
- Free plan
Cons:
Pricing: Free to $34.95/month
Free trial availability: 14 days
2. Crush: Best SEO tool for Shopify image optimization
Crush provides a convenient tool for automatic and manual image optimization.
Rating: 4.8/5 stars (983 reviews)
Key features:
- Automatic file and alt tag renaming
- Customizable settings
- Various compression algorithms
Pros:
- Budget-friendly
- Time-saving
Cons:
- Image quantity limitations (up to 5GB/month)
Pricing: Free to $19.99/month
Free trial availability: None
3. SearchPie: Best AI-powered Shopify SEO app
SearchPie is an all-in-one SEO solution that incorporates robust AI features.
Rating: 4.9/5 stars (3,332 reviews)
Key features:
- Page speed and snippet optimization
- AI-generated tags
- Auto-detects broken links
- Up-to-date reporting
Pros:
- Streamlined SEO workflows
- Affordable pricing
Cons:
Pricing: $23/month to $47/month
Free trial availability: 7 days
4. Booster: Page Speed Optimizer: Most lightweight tool for Shopify page load speed optimization
Booster lets Shopify merchants optimize the loading speed of their store pages across desktop and mobile devices with one click.
Rating: 4.8/5 stars (1,270 reviews)
Key features:
- Browser preloading technology
- Native to Shopify
Pros:
- Completely free
- Also optimizes speed for older devices
- 24/7 support
Cons:
- Lacks more technical speed optimizations
- Doesn’t work for certain Shopify themes
Pricing: Free
5. Schema Plus: Best Shopify SEO app for schema and snippet optimization
With SchemaPlus, you can add schema to your store in accordance with Google’s constantly changing requirements.
Rating: 4.8/5 stars (332 reviews)
Key features:
- Review app integrations
- Advanced schema technology
- Enables Google Rich results
Pros:
- Comprehensive solution
- Removes errors
- Built by former Google engineers
Cons:
Pricing: $14.99/month
Free trial availability: 7 days
6. Outlink: Best Shopify SEO app for external and internal linking
Easily include various types of external and internal button links on your Shopify store using Outlink.
Rating: 4.9/5 stars (170 reviews)
Key features:
- Customization options
- One-click button link adding
- Bulk link editing
- In-app analytics and Google Analytics integration
Pros:
- Easy to use
- Provides performance measurement
Cons:
Pricing: Free to $4.17/month
Free trial availability: 7 days
7. Orbe: Best geolocation app for Shopify SEO
Orbe ensures visitors from other countries are directed to versions of your store that match their IP location and language.
Rating: 5/5 stars (64 reviews)
Key features:
- Geolocation pop-ups
- Design and customization options
- User preference saving
- Automatic redirects
- Data protection compliance
Pros:
- Localizes experiences
- Offers free plan
- Improves international SEO
Cons:
- Lacks analytics integration
Pricing: Free to $49/month
Free trial availability: 7 days
8. Sitemap NoIndex Pro: Best SEO tool for Shopify sitemap building and management
Generate and manage search engine-friendly HTML sitemaps instantly with Sitemap NoIndex Pro.
Rating: 4.9/5 stars (53 reviews)
Key features:
- Instant sitemap creation
- Modify and submit function
- Search engine crawling controls
- Meta tag optimization
- Auto updates
Pros:
- Convenient
- Cheap
Cons:
- One user reported false advertising regarding their sitemap editing capabilities
Pricing: $3.49/month
Free trial availability: 7 days
9. Judge.me: Best Shopify SEO app for social proof and Google listing enhancements
This review and user-generated content (UGC) app lets you enrich your snippets and Google listings.
Rating: 5/5 stars (16,409 reviews)
Key features:
- Review forms
- Unlimited requests
- Share reviews on Rich Snippets and Google Shopping
- Reviewer engagement options
Pros:
- Low price
- Tailored setup
Cons:
Pricing: Free to $15/month
Free trial availability: None
#cta-paragraph-pb#Shogun now integrates with Judge.me so merchants can easily add social proof to any page.
10. Booster SEO and Image Optimizer: Shopify app with multiple SEO functionalities
Another BoosterSEO app, this tool takes care of various SEO functions and is specifically designed to aid Shopify stores.
Rating: 4.9/5 stars (5,109 reviews)
Key features:
- Bulk image compression
- Meta tag optimization
- Automated auditing
- Broken link monitoring
Pros:
- Handles multiple SEO tasks
- Frees up time
Cons:
Pricing: Free to $69/month
Free trial availability: 1 day
11. TinyIMG: Shopify app for all-in-one SEO and robust image optimization
Along with a complete suite of SEO solutions, TinyIMG stands out for its strong image optimization capabilities.
Rating: 5/5 stars (1,448 reviews)
Key features:
- One-click image optimization
- AI-powered metadata generation
- Sitemap optimization
- Broken link detection and redirects
- Meta generator
Pros:
- Great for overall website speed
- User friendly
Cons:
- Monthly image quantity limitations
Pricing: Free to $19.99/month
Free trial availability: None
12. SEOAnt: All-in-one tool with AI writing features
Enjoy a highly automated collection of SEO tools from SEOAnt, along with its unique AI writing capabilities.
Rating: 4.8/5 stars (776 reviews)
Key features:
- Automatic audits
- ChatGPT AI
- On-page optimization
- Keyword research
Pros:
- Effortless product descriptions
- Less leg work
Cons:
Pricing: Free to $59.99/month
Free trial availability: 7 days
13. Smart SEO: Shopify SEO app with intelligent automations
Leverage SmartSEO’s intelligent automations for effortless page speed optimization, broken link detection, and more.
Rating: 4.9/5 stars (1,183 reviews)
Key features:
- Meta tag generation
- Page speed optimization
- Detect and fix broken links
- Schema inclusion
Pros:
- Automated SEO workflows
- Helpful support
Cons:
Pricing: Free to $29.99/month
Free trial availability: 7 days
14. Sitemapper Pro: Tool for Shopify sitemap page creation
Sitemapper Pro lets Shopify stores create sitemap pages for improved SEO and customer navigation.
Rating: 4.5/5 stars (344 reviews)
Key features:
- Sitemap page creation
- Sitemap management
- Automatic synchronization
Pros:
- Aids website navigation
- Saves time
Cons:
Pricing: Free to $14.99/month
Free trial availability: None
15. Plug In SEO: Shopify tool for SEO auditing and templating
Plug In SEO stands out for its comprehensive SEO auditing, as well as templating that enables merchants to rank for their target keywords.
Rating: 4.7/5 stars (2,559 reviews)
Key features:
- Auditing
- Schema inclusion
- Broken link fixing
- Keyword targeting
- Templates available through premium support
Pros:
- Guides users through solving site issues
- Improvement reports
Cons:
Pricing: $19.99/month to $79.99/month
Free trial availability: 14 days
16. SEO.Bulk: Shopify SEO app for bulk image optimization
SEO.Bulk handles common image optimization problems free of charge.
Rating: 4.7/5 stars (72 reviews)
Key features:
- Bulk image optimization
- Sitemap management
- Broken link and error detection
- Google Search Console and PageSpeed Insights integrations
Pros:
- Image optimization without cost
- Page speed metrics
Cons:
Pricing: Free
17. RT: User-friendly Shopify page speed booster
This intuitive tool quickly optimizes Shopify page load speeds for free.
Rating: 4.7/5 stars (480 reviews)
Key features:
- Uses browser idle time to preload page content
Pros:
- Ease of use
- Compatible with all Shopify themes
Cons:
- Doesn’t provide more complex speed optimizations
Pricing: Free
18. Ryviu: Shopify reviews app for enhancing snippets
Display product reviews from different sources on your website with Ryviu to boost conversions.
Rating: 4.8/5 stars (1,206 reviews)
Key features:
- Google Reviews snippet support
- Collect, import, and display reviews
- Q&A capabilities
Pros:
- Import reviews from multiple sources
- Dedicated user support
Cons:
- Pricier option
Pricing: Free to $19.99/month
Free trial availability: 7 days
19. Cozy: Shopify SEO app for country redirects
With Cozy, you can easily manage international customers and direct them toward dedicated stores designed for their region.
Rating: 4.9/5 stars (340 reviews)
Key features:
- Customizable pop-ups
- Bypass and block options
- Whitelisting
- Google Analytics integration
Pros:
- Filters international customers
- Improves visibility
- Analytics integration
Cons:
- Requires multiple stores to work, as it’s built to redirect customers from one store to another
Pricing: $6.99/month to $49/month
Free trial availability: 21 days
20. Ilana’s JSON‑LD for SEO (TM): Shopify schema management tool
The Ilana’s JSON‑LD for SEO tool lets you optimize and manage your Shopify store’s schema for Google Rich Results, Rich Snippets, and Merchant Center.
Rating: 4.9/5 stars (542 reviews)
Key features:
- Connects schema fields needed for Google
- Review app support
- Personal monitoring from app developer
- Data auditing
Pros:
- Simplifies schema management
- Unlimited app support
Cons:
- Pricey
Pricing: $399 one-time charge
Free trial availability: None
Other SEO tools to consider when building your SEO strategy
Relying on Shopify apps alone won’t suffice, though. You need to use them alongside external tools to develop an effective SEO strategy.
By combining their capabilities, you’ll gain a more comprehensive understanding of your store’s performance and be able to make informed decisions that drive organic growth.
Here are some notable tools to consider:
Shogun Page Builder
Shogun is an intuitive page builder for Shopify stores, and our drag-and-drop elements are built with SEO in mind. The app:
- Generates clean markup
- Uses SEO-friendly and accessible semantic HTML
- Loads scripts asynchronously
Advanced settings allow users to edit SEO elements like meta tags for your titles, descriptions, and images. To increase loading speeds:
- Images are compressed and served via our CDN provider
- They’re only loaded when they’re in view, not during page load
- We even minify HTML when publishing
Additionally, Shogun’s the only Shopify Plus-certified page builder.
Pricing: Free to $499/month
Free trial availability: 10 days
#cta-visual-pb#<cta-title>Start building today<cta-title>Create a sleek, collaborative, and search-optimized website with Shogun Page Builder.Start building for free
Google Analytics
Most Shopify SEO apps integrate with Google Analytics, since it reveals more in-depth insights.
It possesses machine learning capabilities and provides valuable metrics that indicate SEO performance, including:
- Organic traffic
- User behavior
- Conversion tracking
Google Analytics excels at identifying areas for improvement. To help you get started, here’s how you can add it to your Shopify store.
Price: Free
Google Search Console
Meanwhile, Google Search Console delves into your store’s performance, indexing status, and any issues that may affect your SERP visibility.
It handles website crawling and provides email alerts as well. This is also where you submit your sitemap.
Price: Free
Google PageSpeed Insights
Google PageSpeed Insights examines your Shopify store’s page speed and recommends improvements. It also delivers user experience (UX) data, UX quality classifications, and more.
For additional support, this tool employs Lighthouse as well—an open-source automated tool designed for improving web app quality.
Price: Free
Semrush
Semrush boasts a suite of SEO solutions that deliver quantifiable results, including:
- Keyword research
- Site auditing
- Backlink and competitor analysis
- Rank tracking
Its capabilities range across content optimization, advertising, and social media as well.
Price: $129.95/month to $499.95/month
Moz
Moz also provides a collection of SEO solutions, like:
- Site crawling and auditing
- Keyword, competitor, and link research
- On-page optimization
- Custom reporting
- And more
It also offers free tools, all of which are valuable options for Shopify stores working with a tight budget.
Price: Free to $599/month
Ahrefs
Ahrefs is known for its in-depth backlink analysis, but it’s also capable of:
- Keyword research
- Site exploring and audits
- Rank tracking
Its centralized SEO dashboard simplifies overall management and reporting. Further, Ahrefs offers a Content Explorer, which aids in content research and finding link opportunities.
Price: $99/month to custom pricing
Shopify SEO apps FAQs
To cap things off, here are answers to some typical questions people have about Shopify SEO apps.
Does Shopify have an SEO tool?
Yes, Shopify offers built-in SEO tools, including automatic generation of tags and files essential for search engine friendliness. Meanwhile, you can manually set other certain tags, descriptions, and URLs.
What are the best free SEO apps for Shopify?
Here are some of the top recommended free SEO apps you should check out:
1. Avada
2. Booster Page Speed Optimizer
3. Judge.me
4. TinyIMG
5. Sitemapper Pro
How do I set up SEO on Shopify?
To simplify the management of your Shopify store’s SEO, start with the platform’s built-in automated and manual features (see earlier section in this article).
After, submit the necessary website files to search engines.
Then, identify the SEO capabilities you need for your strategy and choose the appropriate tools that have them. Maximizing these apps can streamline your overall efforts.
Is Shopify good for SEO?
Yes, Shopify is well suited to SEO. The platform not only has built-in SEO features but also offers a wide selection of tools through its app store. However, external solutions help you develop a deeper strategy for your store’s optimization.
Shopify apps can help drive your overall SEO strategy
In the fierce ecommerce market, SEO will help you come out on top.
It’s a powerful tool for driving both organic traffic and sales, and Shopify apps can streamline those efforts.
By leveraging the right tools, you can optimize your store and attract more potential customers—all while staying within your overall strategy and budget.
When choosing an app, remember these key steps:
- Identify the SEO capabilities you need
- Comb through reviews and ratings
- Consider pricing
Once everything is in place, your Shopify store will be one step closer to achieving greater online visibility and success.
#cta-visual-pb#<cta-title>Design a store that attracts and retains customers<cta-title>Use Shogun Page Builder to create the store of your dreams, turn top-performing pages into templates, and test different conversion-driving elements across your site.Start building for free
Rachel Go
Rachel is a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies like MyFBAPrep, Shogun, and more. In the past, she has scaled organic acquisition efforts for companies like Deliverr and Skubana.
