13 Best Shopify Clothing Store Examples to Use For Inspiration

Starting a Shopify store for your clothing brand is a relatively simple task. The real thrill, however, lies in tailoring your store to stand out amid the myriad online apparel retailers.

Optimizing every aspect of your store’s design is vital to create an impact and instill trust in potential customers who may need to become familiar with your brand.

In this guide, we’ll journey together through 13 excellent Shopify clothing store examples, each with qualities in service to your store’s success.

Apply this knowledge to your own Shopify store and watch your revenue grow.

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13 Examples of successful Shopify clothing stores that get it

Explore these 13 exceptional Shopify clothing stores, each leveraging the power of Shogun to create unique and engaging online shopping experiences. Each one exemplifies best practices in the online fashion retail industry.

1. Chubbies

Chubbies is an online retailer of men’s shorts. Their Shopify site embraces several best practices, employing tools such as Shogun Page Builder for website design, that maximize conversion opportunities at every point.

Take, for instance, their interactive “Shorts Finder” feature, which helps shoppers navigate the mountain of options their brand offers.

Yes, Chubbies customers can navigate the site manually to find their desired item, which is reasonably intuitive. The brand has gone out of its way to categorize product lines helpfully.

But for those new to the site or just wanting some expert guidance, Chubbies’ “Shorts Finder” is a fantastic tool for improving navigation while increasing customer engagement. 

Speaking of site engagement, Chubbies has integrated Hotjar into their Shopify clothing store, a heat mapping and behavior analytics tool that allows them to track user actions and understand how would-be buyers interact with various on-page elements.

Feedback such as this is invaluable for continuous conversation rate optimization.

Lastly, look at the subtle deals banner at the top of Chubbies’ Shopify store.

Sure, the free shipping offer isn’t unique, but it clarifies the delivery timeframe to create excitement and urgency.

The second part of the banner copy (“Free gifts in checkout”) uses the element of intrigue and mystery to motivate shoppers, as they must first add something to their cart to find out what’s in store.

2. Stance

Stance’s Shopify store is stocked with creative socks, underwear, headwear, and a stack of inspirational examples of online clothing store design done right. 

It’s designed to provide an excellent browsing experience with the help of Shogun Page Builder.

Stance knows that the details matter regarding online shopping, so they’ve included multiple product photography angles for each item in their Shopify store.

In the above example, customers get an in-depth look into the product, from standard fits right down to the interior construction of the item.

The brand also gets creative when it comes to creating revenue. 

Customers can select individual items to purchase and sign up for a subscription box, with items delivered monthly or quarterly.

Learn more about driving subscription revenue from your Shopify store in our guide: The 10 Best Shopify Subscription Apps to Drive Recurring Revenue.

3. TKEES

One of the things that sets TKEES apart is that they keep their product focus narrow: women’s sandals.

But beyond this excellent branding focus, there’s a lot we can learn from TKEES about designing a high-converting Shopify clothing store (with the help of Shogun). 

Check out their sales messaging for examples:

TKEES doubles down with a quick one-two, pushing their 4th of July sales messaging in two places:

1. The home page hero image
2. The limited-time banner at the top of every page

As shoppers scroll down, this top banner remains, meaning TKEES always takes advantage of an opportunity to push its current promotion.

Behind the scenes, TKEES uses Klaviyo for customer data collection, allowing them to build an immersive shopping experience outside the store.

For example, once a buyer has entered the store, TKEES can run social media ads further promoting the 4th of July sale or use a remarketing strategy to push the products the shopper viewed but didn’t add to their cart.

One last takeaway from TKEES’ Shopify store is a simple design add-on that increases engagement and drives more clicks.

When browsing products, shoppers can hover their cursor over an item to see an alternate photo. 

TKEES uses this opportunity to switch between two kinds of product photos: one where the product is laid flat on a plain background and the other where a model shows how the item looks on an actual person.

This is a great combination to help would-be buyers determine if the product is right for them and deserves a deeper look.

4. ALLOY APPAREL

Speaking of niche sites, let’s look at ALLOY APPAREL, a Shopify retailer that specifically stocks tall clothing for tall women.

ALLOY APPAREL is a Shogun-built store that understands the problem their buyers have with shopping online—finding a product that fits is a nightmare.

That’s why the brand has implemented a two-pronged approach. 

First, they allow customers to choose their desired inseam length, which provides a personalized shopping experience. Second, they supplement traditional product photography with a user-generated content approach. 

They rely on various customer photos to model the product, offering a more authentic and relatable view of their items.

This allows buyers to see how the products look and fit in real life, and gives them the confidence to shop with a new online brand.

On the conversion optimization front, ALLOY APPAREL has a helpful cursor tracking app installed to spot when shoppers are about to leave and fires up a pop-up with a 15% discount offer when the buyer is getting ready to close the tab.

Learn more about optimizing your Shopify store for conversion in our guide: Best Practices for Optimizing Your Shopify Store Pages.

5. beardedgoat

Beardedgoat is a Shopify apparel store, designed with Page Builders, with a distinctly “outdoorsy” brand and appeal. They communicate this niche to would-be buyers through their product photography.

Rather than sticking to plain white background product photos, beardedgoat opts for a more “lifestyle” format, putting their items directly into their designed context.

Of course, when a shopper clicks on a specific product, they can check out a few more angles of the product in a more traditional environment. 

Another cue from beardedgoat’s Shopify clothing store is how they handle out-of-stock items.Rather than removing them from the website, the brand continues to display them alongside available items but clarifies that the item isn’t in stock.

However, what makes this a great example is the feature that allows customers to input their email addresses, enabling them to receive notifications as soon as their desired product is back in stock.

Just imagine the synergy they create when they blend the email notification with a finely-tuned retargeting campaign, all turbocharged by the OptiMonk integration they’ve harnessed.

6. Bleubird

Bleubird is another fantastic outdoors brand showing us how to nail Shopify store design with Shogun’s help.

Purchasing online from an unknown brand online creates uncertainty for first-time buyers, so they leverage Google Reviews to establish social proof.

Installed on the site is a Facebook Pixel for retargeting, allowing Bleubird to double down on missed opportunities and abandoned carts by running personalized social media ads.

New to Facebook Pixels? Learn how to use it to close more revenue here: Your Detailed Guide For Adding the Meta (Facebook) Pixel to Shopify.

Lastly, look at the high-quality images the brand uses to display its products.

Not only are the images high-def, but they’re also large and prominent on the page. Rather than using fancy copy to sell, Bleubird lets its products speak for themselves.

7. Free Fly Apparel

Free Fly Apparel stocks a wide range of water-focused products, from boating and fishing apparel to beach shorts.

This brand’s store, designed with Shogun’s Page Builder, has several product categories to make it easy to navigate for potential customers. 

However, their use of in-context product photography is where they truly excel in design.

In a single shot, Free Fly Apparel displays about ten products, all in the exact context for which their customers shop.

Context is clearly the name of the game for this Shopify store, as the related products recommended at checkout change dynamically based on what’s in your cart.

This is a fantastic conversion opportunity. 

Free Fly Apparel complements the existing purchase by providing options that enhance the decision-making process—being shown a beach towel isn’t making anyone change your mind about the shorts you’re about to buy.

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8. Junk Food Clothing

Junk Food Clothing’s ecommerce store is all about customer experience, something known to be lacking in many online stores.

With the help of Shogun Page Builder, check out how they’re displaying their products.

The tees in the screenshot above look close to what you’d see in a physical store.

By displaying the products hung up rather than laid flat, buyers get a better idea of what the product actually looks like. It’s worth noting that these photos are complemented with on-model pics and close-ups of each product’s design.

Continuing the customer experience theme, Junk Food Clothing uses Nosto, an ecommerce personalization platform, to deliver shoppers an immersive, personalized experience.

With Nosto, aspects of online shopping such as imagery, copy, and offers can all be personalized based on the data Junk Food Clothing has on its customers.

Lastly, let’s take a look at the brand’s use of Shopify collections.

Junk Food Clothing actively acknowledges that customers don’t use its products in isolation: they mix and match them with other items to craft complete outfits.

So, why not sell the whole fit? Junk Food Clothing aims to combine seasonal collections like this 2023 festival collection to maximize sales through Shopify.

9. Altered Latitudes

Altered Latitudes employs a minimalistic design. Their Shogun-built store enhances this simple aesthetic with unique product navigation features, offering a distinctive customer experience.

Take, for example, the ability to “Shop by destination.”

Customers can narrow down to their favorite vacation location and see what the brand has in store for them—a great way to encourage impulse purchases.

Of course, that’s not the only way to shop:

The minimalist design used by Altered Latitudes also allows customers to browse a range of products more traditionally.

Then, when it comes time to purchase an item, the brand makes the Shopify checkout process fast and easy by allowing customers to purchase using Google Pay.

Of course, in an effort to minimize cart abandonment due to limited payment options, Altered Latitudes also allow customers to purchase via credit card, Amazon Pay, or Shop Pay, the Shopify app for ecommerce payments.

10. Restated Vintage

Restated Vintage sells, as you might have already guessed, vintage clothing.

They’ve built trust with customers, a critical factor given that shoppers are buying second-hand clothes sight unseen.

One of the best ways to build customer trust is by using social proof. 

Restated Vintage does this to capitalize on the popularity and status of brands like Vogue and Fashion Journal to give first-time buyers more confidence.

Moving over to the conversion side of things, Restated Vintage has a few more tricks up its tattered sleeve.

CrazyRocket powers this lead capture form, which features a compelling offer to encourage an initial purchase. Furthermore, this form aids the brand in capturing contact details for email marketing.

Lastly, Restated Vintage does a great job of creating urgency during the buying process by showing low-stock warnings on items that are about to sell out.

They double down on this notion by also displaying products that are now out of stock, a great way to show that, yes, these items do sell out, so you’d better be quick!

11. Vuori Clothing

Vuori Clothing stocks various products, primarily in the athletic clothing and activewear categories.

Their Shogun-optimized store uses a clean, modern design, which displays super effectively on mobile devices. 

But that’s not all they’re getting right.

Vuori Clothing’s product photography is on point, displaying multiple items together so customers can see how they work in context and shop for outfits rather than just single items.

Each product page uses the same Shopify page template, with multiple photo angles and poses, to help buyers understand how an item fits.

We can also take a great cue from Vuori Clothing’s customer service approach.

The brand provides customers with an in-depth FAQ page where would-be buyers can find essential information about shipping, returns, and payment.

But here’s the critical thing:

If the customer can’t find what they’re looking for, Vuori Clothing makes it easy to contact a human by email or phone. No hiding behind those pesky chatbots here.

12. PAKA

PAKA is a sustainable apparel brand bringing alpaca wool clothing from the Andes to international customers worldwide, leveraging their Shogun-built store.

One of the things PAKA does really well is its use of video on its Shopify site.

The hero section of PAKA’s homepage uses high-definition video to drive home the brand and company mission, showing exactly where their products start.

PAKA has Klaviyo installed on their Shopify clothing store to measure engagement with various aspects of their content.

Lastly, we can take some inspiration from how the brand handles product discounts.

When customers click through to a Shopify collection, the website immediately shows them a discount offer specifically catered to that collection.

For example, when shoppers click into the men’s shirts category, they encounter a “Buy 1 Get 1 50% off” discount code, accompanied by a relevant product image.

13. Homefield

Our last Shopify clothing store example is Homefield, a premium vintage-style school sports clothing brand.

This Shogun-built niche brand, but Homefield capitalizes on a strong connection with buyers by offering an excellent customer loyalty program.

Check out this customer referral offer, for instance.

By referring someone else to the Homefield site, both parties earn a 20% discount code. 

This approach is clever—it motivates the referred customer to make their first purchase while enticing the original customer to buy again. 

That’s precisely the dual purpose a well-designed rewards program should serve.

Homefield has another trick up its sleeve regarding discounts. Rather than forcing an intrusive pop-up box on customers (never a great shopping experience), Homefield keeps clear by promoting its offer at the bottom of the page.

It’s still in plain view and needs to be declined or crossed off to get rid of the banner, but it allows potential customers to continue shopping without an annoying pop-up in the center of their screen.

One last thing we can take from Homefield’s Shopify store example is their top navigation bar.

While this technique may not be suitable for all fashion brands, it underscores the importance of comprehending your customers and how they shop.

Homefield knows that many buyers aren’t on the site just to browse: they want some gear that represents their school, past or present.

So, at the top of the site is a drop-down menu where buyers can navigate directly to their school.

Duplicate the tactics used in these Shopify clothing store examples

These 13 Shopify store examples are the perfect inspiration for all online store owners looking to improve their online presence and drive more revenue.

High-quality product images are an important start, but to take your store to the next level, you must focus on important UX design principles and conversion tactics like personalized and contextual product recommendations.

Eager to learn more? 

Check out our guide on how to sell on Shopify for advice on crafting product descriptions, selling on social media platforms, and leveraging customer reviews to improve conversion rates.

Or dive right into creating your Shopify clothing store with Shogun Page Builder to intuitively design all your store pages without messing with code.

#cta-visual-pb#<cta-title>Build beautiful Shopify product pages<cta-title>DIY your ecommerce product page design with the best drag-and-drop page builder for Shopify.
Start designing for free.