13 of the Best Shopify Fashion Themes For Scaling Clothing Stores

Choosing a new Shopify theme for your clothing store is no small feat.

With so many themes to choose from, features to check for, and the pressure of delivering incredible shopping experiences, how do you know which theme to choose?

This guide shares 13 of the best Shopify fashion themes for scaling clothing brands.

What makes a Shopify theme great for clothing brands?

When searching for a Shopify theme for your clothing or apparel store, keep these six features in mind.

Fashion-specific functionality

The Shopify Theme Store is home to over 100 unique themes. However, not all of these listings were created with fashion ecommerce brands in mind.

Fashion businesses have additional things to think about when choosing a theme, including support for:

• Variations (like different sizes and colors)
• Color swatch toggles to show a close-up image of each variation
• “Lookbooks” that display several apparel items in a single shoppable image

Responsive design

The best fashion ecommerce websites deliver incredible experiences to website visitors—regardless of how they’re accessing the online store. This is where responsive Shopify themes come into play.

Shopify themes with a responsive design automatically resize the page’s content depending on the screen size of the device it’s loaded on.

Shoppers who buy through their mobile device—who’ll account for 10% of all ecommerce sales by 2025—get slightly different experiences than desktop customers. They aren’t burdened with zooming into tiny text and clicking small buttons.

They have the same friction-free experience—one automatically tailored to their device.

Customization options

Did you know that 94% of all first impressions of a website are design-related?

While the Shopify Theme Store is a great starting point for designing online experiences, sometimes you need to go the extra mile.

“For picking the perfect theme for our fashion brand we evaluated the look, native possibilities to change the look without coding and speed. For us the most important factor was a look that corresponded the best with our brand.”

— Atelier Madre, founder of Manuel Dreesmann

Shortlist fashion themes that offer advanced customization options. That means the ability to:

• Change your site’s color scheme
• Use custom fonts and typography
• Change page layout options

#cta-visual-pb#<cta-title>Build a better Shopify store<cta-title> Regardless of theme choice, make unlimited customizations to your fashion storefront with the best page builder for Shopify. Start building for free

Optimized cart and checkout

The checkout experience you’re delivering to shoppers has a huge impact on their likelihood of buying.

Baymard found that up to 70% of all online shopping carts are abandoned. Reasons range from a complicated checkout process to not trusting the website with sensitive payment information.

Choose a Shopify clothing theme that builds upon Shopify’s already-powerful checkout experience. Ideally, the theme should support several payment options, one-click checkout (like Shop Pay), and customizable options to add social proof in the cart.

Fast loading speeds

Speed is likely the last thing you’d think about when starting an online clothing store. You’re excited to get your apparel out there, make sales, and produce more pieces, right?

That’s not to say loading speed should be ruled out of the theme decision-making process.

Page load speeds impact your ability to drive traffic to your Shopify fashion store. Search engines like Google reward fast-loading sites with higher rankings.

Plus, once fashion shoppers arrive at your website, slow loading times contribute to a poor user experience. It’s why ecommerce websites that load within one second have a 2.5 times higher conversion rate than one that loads within five seconds.

International ecommerce features

Shopify’s biggest advantage is that you can sell to customers all over the world from a single storefront. That job is made easier if the fashion theme you choose supports internationalization.

Look for a Shopify fashion theme that offers the following international ecommerce features to make global growth easier:

• Translations
• Multiple currencies
• International taxes and duties

13 best Shopify themes for clothing and apparel stores

Now that you know what a good theme includes, let’s explore different Shopify themes built for fashion brands. We’ll cover the type of brand each theme is best suited to, its most impressive features, and how much it costs.

1. Studio

The Studio theme is a great option for fashion business owners looking for a new Shopify theme. It uses a light and elegant design—great for minimalistic apparel brands.

Highlights of this theme:

• Speed tested and approved by Shopify for lightning fast loading speeds
• Sleek mega menu to improve ecommerce navigation
• Sticky product description that remains on the page as a shopper views product imagery

Best for: Fashion and apparel brands with a minimalist brand style

Built by: Shopify

Price: Free

2. Prestige

The Prestige Shopify theme is a monochromatic theme ideal for fashion brands.

As Albina Mataj, co-founder of Bonheur Jewelry, says: “The theme provides ample space for high-quality product images, allowing us to showcase our jewelry effectively.”

Highlights of this theme:

• Lazy loading that loads new content as the user scrolls, improving page speed
• Native translations for several EU languages including English, French, and Spanish
• Built-in countdown timer to create urgency with flash sales, next-day shipping, or coupon incentives

Best for: Scaling fashion ecommerce stores with lots of page content that run time-sensitive deals

Built by: Maestrooo

Price: $350 USD

3. Spotlight

Shopify’s Spotlight theme is a basic theme geared towards newer ecommerce brands. It’s especially suited to streetwear brands where the products themselves do the talking.

Highlights of this theme:

• Streamlined design across the store, cart, and checkout to prevent friction throughout the buying decision
• Product-focused homepage to put your fashion products front and center
• Large imagery on the product page—perfect for showing the 360-view of your clothing

Best for: New streetwear fashion brands

Built by: Shopify

Price: Free

4. Colorblock

Colorblock is a bold theme designed for high-end fashion brands. It uses pops of color to draw a shopper’s attention to key product features—such as size charts, product categories, and care information.

Highlights of this theme:

• Calls to action use bright, bold colors to draw attention
• Support for marketing and conversion tactics like cross-selling, reviews, testimonials, and recommended products
• “Quick buy” options to cater to impulse purchases

Best for: Fashion brands with a vibrant personality

Built by: Shopify

Price: Free

5. Origin

Looking for a Shopify fashion theme that’s bold—but not too in your face? The Origin theme does exactly that.

Highlights of this theme:

• Fun typography to give an interesting user experience
• Image gallery and lookbook features that showcase your apparel together
• Slide-out cart which encourages shoppers to continue browsing once they’ve added something to their cart

Best for: Creative apparel brands that use fun typography in their branding

Built by: Shopify

Price: Free

6. Cascade

The Cascade theme is a great option for fashion and jewelry brands. It comes with three presets—classic, modern, and elegant. Each offers its own unique color scheme and typography.

“When developing my website, I decided on the look and the features that I wanted before starting. I then sorted through the themes to see which would require the least amount of custom development work. That’s how I ended up selecting Cascade.”

— Alexis Jay, founder of Alexis Jae Jewelry

Highlights of this theme:

• Asymmetrical pages that showcase products off-center to make the page visually interesting
• Support for age verification tools—ideal if you’re selling clothing products only suitable for people over a certain age
• “You may also like…” section to cross-sell related products and increase average order value

Best for: Apparel and jewelry brands that like the asymmetrical pattern

Built by: Switch

Price: $320 USD

7. Publisher

The Publisher theme uses a moody, avant-garde design to showcase fashion products. It showcases products on a dark background, allowing the product to take a user’s full attention.

Highlights of this theme:

• Price markdown functionality to highlight sale items
• Support for image galleries, size charts, and image zoom
• Discovery tools like enhanced search, product filtering, and sticky headers to help consumers find what they’re looking for

Best for: Fashion brands with a dark and moody brand identity

Built by: Shopify

Price: Free

8. Symmetry

Symmetry is a top-selling Shopify theme—for good reason. It’s designed for high-volume online stores and those with a physical storefront.

Highlights of this theme:

• Encourage first-time visitors to stay in touch by adding your social media links in your banner
• Support to add custom notes to an order—like personalized names for gifted clothing
• Powerful filtering tools to help shoppers find what they’re looking for

Best for: Fashion ecommerce brands with a large product catalog or physical retail location

Built by: Clean Canvas

Price: $320 USD

9. Broadcast

Designed for luxury fashion brands, add Broadcast to your shortlist if you’re a Shopify fashion brand looking for a sleek, modern design.

Highlights of this theme:

• Multi-currency and translation support to sell globally through your Shopify fashion store
• Native features like one-click add-to-cart and product upsells—without additional Shopify apps
• 20+ prebuilt Shopify templates for brand information, contact details, and FAQs

Best for: Luxury fashion brands that sell internationally

Built by: Invisible Themes

Price: $300 USD

10. Impulse

Impulse is a premium Shopify theme that helps fashion brands showcase their products through a visually impressive online storefront.

Highlights of this theme:

• Built-in customizable promotions designed for flash sales or product drops
• Homepage hero slider to showcase standout product categories or collection pages
• Advanced product discovery features like sticky headers, recently viewed products, and breadcrumbs

Best for: Apparel brands with hero products or collections

Built by: Archetype Themes

Price: $350 USD

11. Influence

The Influence theme is a smart, sleek Shopify theme for fashion brands. It comes with storytelling and product discovery features to help customers find what they’re looking for.

Highlights of this theme:

• Mobile-first design that caters to smartphone shoppers
• Flexible menus, visual navigation, and predictive search to support ecommerce navigation
• Storytelling tools, such as imagery and video layouts, to engage website visitors

Best for: Fashion and apparel brands with smartphone shoppers and large product catalogs

Built by: Eight Themes

Price: $180 USD

12. Palo Alto

The Palo Alto theme is a superb choice for Shopify fashion brands that put the emphasis on product photography. It has space for large collection and product images—letting your clothes do the talking.

Highlights of this theme:

• Editorial content support with long-form sections that support storytelling
• Animation functionality to display engaging visuals on your fashion ecommerce website
• Built-in stock alert, product badges, and cross-selling features to increase Shopify sales

Best for: Fashion brands that prioritize imagery and storytelling

Built by: Presidio Creative

Price: $300 USD

13. Retina

Looking for a clean Shopify theme for your fashion store that offers the functionality you need to deliver incredible online experiences? Retina does exactly that.

Highlights of this theme:

• Variant support, so you can sell several clothing SKUs—like colors and sizes—from a single product page
• Countdown timers and promotional banners to promote time-sensitive deals
• Built-in product review functionality to showcase reviews from happy customers

Best for: Fashion brands with lots of product variants

Built by: Out of the Sandbox

Price: $220 USD

How to customize your fashion theme with Shogun

While the Shopify Theme Store is a great starting point when designing your storefront, the unfortunate reality is: themes are popular.

There’s a good chance another fashion ecommerce brand has the same out-of-the-box design as your own store.

Here’s how you can use Shogun Page Builder to differentiate your fashion store from other brands with the same Shopify theme:

• Create reusable content blocks. Adding new apparel to your clothing store? Save time with Snippets—reusable content blocks you can build upon when adding new pages to your Shopify store.
• Use templates for custom designing. The intuitive drag-and-drop editor makes designing from templates a breeze, even with limited technical know-how.
• Produce new page content with AI Text. If you don’t have a knack with words, use this AI text generator to create catchy headlines, product descriptions, and text blocks.
• View in-depth page analytics. Keep score on how your product, category, and landing pages are performing. Shogun displays advanced analytics and helps you run Shopify A/B tests to optimize pages for conversions.

Atelier Madre, founder of Manuel Dreesmann, adds: “We are using a handful of plugins to get the functionalities for the best user experience for our customers—especially on the product pages we made a couple of changes.”

“Shogun helped us a lot to enrich product pages with further information below the line.”

Choose from this list of Shopify theme for clothing stores

The best Shopify fashion themes deliver incredible user experiences to your customers.

From drop-down menus to upselling opportunities, use the checklist to shortlist potential themes—like those we shared here.

Need extra customization?

Take your clothing store to the next level with Shogun Page Builder. Complete with an intuitive drag-and-drop editor that removes the need for a development team, you can optimize to your heart’s content.

#cta-visual-pb#<cta-title>Design beautiful pages for your store<cta-title>Easily create product pages, collection pages, and more with Shogun Page Builder.Start designing for free