The best ecommerce landing pages are not only beautiful, but they’re also easy to navigate and enjoyable to scroll through on any screen size.
After all, what’s the point of designing a gorgeous website if it’s not going to look just as awesome on a mobile screen?
Especially since by the end of 2021, mobile sales are projected to make up 72.9% of all ecommerce transactions.
That’s right—almost 3 out of 4 shoppers who visit your store are likely doing so on their phones. That’s huge!
We know there’s a lot to consider when it comes to building high-converting Shopify landing pages: from including the core landing page elements that move customers to take action to ensure your designs are on-brand and customer-friendly.
Furthermore, you need to build responsive mobile landing pages that display well on customers’ phones.
Fortunately, with the right tools, it’s easier than you think to make your store look amazing for customers on any device.
#cta-visual-pb#
First things first, let’s define what we’re talking about here. What is an ecommerce landing page, and why does your store need them?
A landing page is a web page designed to get visitors to take a specific action.
For ecommerce brands, that might be getting shoppers to click through to a product page, browse a new collection, join your mailing list to unlock a discount, start a subscription, or some other conversion goal.
As for why you should build landing pages for your store?
Ecommerce landing pages are the best place to send inbound traffic from paid ads, social media posts, emails, and anywhere else your customers might learn about your brand online.
A mobile landing page is any landing page designed for customers who are shopping on their phones.
The best part is that you don’t need to build out an entirely separate mobile version of your site for it to look perfect. Instead, you can use a tool like Shogun Page Builder to design a responsive landing page that will look amazing on any device.
So, your mobile landing page doesn’t need to be a completely different experience or design from your desktop store.
You can build responsive ecommerce landing pages with elements, copy, and content optimized for each visitor’s device.
With Page Builder, you can easily remove, add, or rearrange elements, swap out text, and edit CTA buttons to create the ideal mobile experience.
#cta-mini-pb#Want to see what else Page Builder can do? Learn more
What exactly makes a good mobile landing page?
Many of the landing page best practices you follow when building for desktop shoppers apply to mobile landing page design, too.
But if you truly want to optimize your mobile landing pages, you need to pay extra attention to user experience, button placement, and load times.
If someone were to view your landing page on desktop and mobile side by side, the gist of it is the same.
The core elements would be the same.
However, there might be differences within the messaging and elements that create the optimal shopping experience on each device.
For instance, on the mobile version of your landing page, there might be more white space between sections to fit into a single-column layout.
The intro copy might be shorter. The buttons might be bigger to make them easier to click.
To ensure your landing page looks good on mobile, it should follow the best practices outlined below.
Here’s our list of best practices for building a great landing page for mobile. They hew quite closely to what we consider the elements of a successful ecommerce landing page.
Pay extra attention to above-the-fold content
No matter what device you’re designing for, it’s important to be selective about what’s visible above the fold.
You can’t fit as much on a mobile screen, making that prime piece of real estate even more valuable on mobile devices.
Keep header copy clear and concise
Visitors should immediately know what your mobile landing page is about.
That means making sure your header image and copy communicate value and get right to the point.
Meet visitor expectations by repeating the messaging and offer that lead to the page.
In the competitive world of ecommerce, it’s not just every second that counts—it’s every millisecond.
Visitors form opinions about your ecommerce store in less than the blink of an eye. (About 50 milliseconds, to be exact). If your page takes too long to load, you won’t get to make an impression at all before they bounce.
Considering that mobile shoppers might have a less reliable internet connection than those on a computer, load times are critical.
You can make some simple changes to your mobile page design to improve load times. For instance, “lazy loading” removes bloat by loading page sections as visitors scroll (rather than all at once when they land on your page).
This is one of the biggest differences between designing landing pages for desktop vs. mobile devices.
Sticking to a single-column layout helps prevent clutter and distractions. This makes it easy to read on a smaller screen without ending up with tiny font or a crowded page.
When it comes to choosing a font for your mobile landing page, size and style matter.
Make sure your text is large enough and clear enough to read on a smaller screen. A wall of text is never a good look for landing pages, but it’s especially deadly on mobile pages.
So, use bullet points, line breaks, headers, and formatting to make it more mobile-friendly.
As with any good landing page, your mobile landing pages should focus on a single call-to-action.
Additionally, your mobile landing pages should feature clickable buttons that are big enough to easily tap. That means not placing any buttons in the hard-to-reach top left area of the screen.
The best place for your CTA is at the bottom of the screen, either centered or to the right.
If your page is on the longer side, consider using a sticky CTA to keep it visible (and clickable) at all points.
If your conversion goal involves visitors signing up for something or filling out a form, keep it short and sweet.
Make sure the fields are large enough to easily click on and fill out. There should be enough space in between fields to prevent accidentally selecting the wrong one.
Also, try to keep the number of fields short to prevent overwhelming users. Use the autofill option if the visitor has it turned on.
Now let’s take a look at what some of those best practices look like on live landing pages.
We’ve rounded up a mix of ecommerce landing pages that look awesome on mobile (including several Shogun-built mobile landing pages from our customers!).
We love these examples because they really embody mobile landing page best practices, offer excellent UX, and make it easy for visitors to convert.
Note: Since these examples are meant to be viewed on mobile, here’s a quick reminder on how to see the mobile version of any page on your computer.
Blissy directs Facebook traffic to this mobile landing page for their limited-time summer sale.
The page provides an overview of the brand and includes a selection of different product categories and collection pages for visitors to click on.
What you can learn from this mobile landing page:
FEED Projects built this collections page to build awareness and drive conversions for their holiday campaign.
By harnessing the star power of household names, FEED Projects adds clout to their charitable gifting program, which donates holiday meals with every purchase.
What you can learn from this mobile landing page:
#cta-paragraph-pb#Want to add a custom collection to your mobile landing page? Try out Shogun’s Product Collection Element to see how easily you can add a collection of clickable products or images.
This example is a product page for Goodboy’s Gut Check probiotic bundle, which features two supplements for pups with sensitive stomachs.
Shoppers can either make a one-time purchase or subscribe for regular shipments.
What you can learn from this mobile landing page:
Health brand Après used Shogun Page Builder to create this landing page for their “auto-replenishment” subscription service.
The responsive design looks great and is easy to navigate on any device, so customers can subscribe to Après whether they’re on the go or finishing up an at-home workout.
What you can learn from this mobile landing page:
This subscription page for OLIPOP beverages highlights just how easy it is for customers to start or update their subscription by text message.
By offering 15% off on all subscriptions and hassle-free cancellations, it’s hard to come up with a good reason not to subscribe.
What you can learn from this mobile landing page:
What else we’d recommend: To make the messaging really pop, we’d suggest using a contrasting font color or a translucent background for any text placed over the image (“Always free shipping,” in this example).
This example is a long-form product landing page created by First Day Inc.
Although it’s a product page for children’s vitamins, the page is designed to educate and build awareness just as much as it sells.
What you can learn from this mobile landing page:
Sometimes, less is more.
On this mobile landing page (which, coincidentally, is also their homepage), The Ridge embraces minimalist design with high-contrast sections, black and white design, and simple “Shop Now” CTAs.
What you can learn from this mobile landing page:
#cta-paragraph-pb#Looking for even more landing page ideas? Check out these 35 successful Shopify stores to inspire your next build.
Wondering how to build a responsive landing page that looks awesome no matter which device your customers are using?
With a tool like Shogun Page Builder, creating an on-brand mobile landing page is simpler than ever.
Start from scratch or choose a mobile-friendly Shopify theme and drag-and-drop elements to create custom pages that look great on every device.
You can easily switch between screen sizes in Shogun Page Builder to build a fully responsive and optimized landing page.
Page Builder makes it easier to:
When you create and customize your landing page in Page Builder, you have total control over how the page looks and feels on any device.
Try it today to see how easy it is to build mobile landing pages that drive conversions and sales.
#cta-visual-pb#