15 of the Best Ecommerce Landing Page Examples & Why They Convert So Well

September 15, 2021
Emily Bauer

15 of the Best Ecommerce Landing Page Examples & Why They Convert So Well

September 15, 2021
Emily Bauer
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No matter what type of online store you run, ecommerce landing pages are kind of a big deal.

In fact, ecommerce landing page optimization can mean more for your success than how many followers you have, how many clicks you get, or even how much traffic you drive to your store.


Because without high-converting ecommerce landing pages, you won’t get the most value out of those clicks or traffic. You won’t have anywhere intentional to send visitors when they click on your ad, email, or post.

If you want to convert more visitors into customers, you need landing pages that are built to do just that. 

Lucky for you, there are plenty of beautiful Shopify stores out there that you can draw inspiration from.

In this post, we’ll cover:

#cta-visual-ps#<cta-title>Not Your Average Shopify Store: 25 Gorgeous Custom Landing Pages<cta-title>See how custom pages make these 25 beautiful Shopify stores drive conversions and get inspired to elevate your store’s customer experience.Grab your free copy

But first, let’s make sure we’re all on the same page—yes, pun intended—in terms of what an “ecommerce landing page” actually means.

What is an ecommerce landing page, exactly?

Simply put, an ecommerce landing page is any web page designed to get visitors to take a specific action on your online store.

In our recent post about landing page elements, we define ecommerce landing pages as one of two types of pages:

1. A dedicated sales page built around a single conversion goal

This is the classic ecommerce sales page and many of the examples in this article will fall into this category. 

Visitors click on an ad, email, SERP result, or social post and land on a page built specifically to capture those clicks.

For example, you might create a sales landing page to:

  • Promote a limited-time offer or launch a new product.
  • Drive traffic to an existing collections page or product page.
  • Generate leads by getting visitors to register for your email list or sale event.
  • Create buzz for your brand’s launch.

2. A collections page or product page

This is your standard ecommerce product landing page, where visitors can either browse a category of products or add items to their shopping cart. 

A visitor might land on a product landing page when they’re searching online for “matching yoga sets” or click on an Instagram ad that prompts them to “shop the collection.”

Not all product pages function as landing pages. 

Since landing pages are built around a single conversion goal, product pages and collections pages can fit the bill if they’re designed to get visitors to take a specific action. 

For a collections page, the goal might be to get customers to click on product images for more details.

Ecommerce landing pages vs. product pages

Landing page (left) vs product page (right) for 6KU's Urban Track Bike

What’s the difference between ecommerce landing pages and Shopify product pages?

There is some overlap and a product page could fall under the landing page umbrella if it’s designed to drive one specific action: getting customers to add to cart.

They are more similar than, say, a landing page and a homepage.

So, can you sell products on a landing page? Sure! But only if that aligns with your campaign goals.

Landing pages aren’t always designed to sell. 

Remember, a landing page is designed around one specific goal—which could be getting customers to purchase a specific product or getting them to register their email to unlock a discount, sign up for updates, pre-order a product, or enter a contest, or complete a survey, or drive them to a product page or subscription, etc.

Ecommerce product pages, on the other hand, are built to describe and sell a product. 

They might include more detailed information about things like product specs, pricing, shipping, and reviews—all the logistics that need to be communicated at the moment of purchase.

Traditional product pages aren’t always the best place to send traffic from a specific campaign. The messaging might not match the campaign, which means it won’t speak to that specific audience.

Does your store need landing pages?

Yes! The most successful brands use ecommerce landing pages to capture leads, drive traffic to a specific store page, and, of course, make sales.

If your product page provides a close-up look at the item being sold, your landing page is more like your storefront. 

When someone clicks on a message that resonates with them and ends up on your site, they want to see that same messaging reflected in the landing page. 

Your landing page needs to be optimized for that specific visitor from that specific traffic source. Then, from there, they can choose to go deeper into your shop, browse specific products, and see what you have to offer.

Landing pages are also the ideal candidate for some good old-fashioned A/B testing—so you can find out what works best for your store and your audience without messing around with your core web pages.

Ecommerce landing page best practices to follow

What makes a good ecommerce landing page? 

As unsatisfying as it can be to hear it, the truth is that it depends. It depends on your intention behind the page and what next steps you want visitors to take.

The content, design, and conversion goal of your landing pages can differ based on your audience, industry, and campaign type. 

But there are a few best practices that you should always keep in mind.

Let’s talk about best practices for creating great ecommerce landing pages. When it comes to optimizing your Shopify store pages, there’s a mix of art and science involved.

Here’s what some of the best ecommerce landing pages tend to have in common:

  • A single call to action. In order to maximize conversions, each landing page should focus on one goal and include one main CTA—whether it’s sales, clickthroughs, signups, or something else that serves your campaign.
  • Minimal distractions. If there’s too much happening on your page, visitors might get lost on their way to converting. Limit on-page distractions (like competing links or multiple CTAs) to keep the focus on your core offer and conversion goal.
  • An immediate impact. Don’t wait for visitors to scroll before giving them a reason to stick around—or you might lose them before you can say “bounce.” Use above-the-fold real estate smartly to quickly grab visitors’ attention.
  • Compelling copy. Give your visitors something to get excited about. Communicate clear value in an interesting way. What’s your product or offer and why should customers want it? What’s the unique selling point?
  • Consistent messaging. Relevant, specific messaging is key to an effective ecommerce landing page. Make sure your landing page messaging matches that of the overall campaign.
  • Eye-catching visuals. High-quality images, GIFs, and video content play a vital role in bringing your ecommerce landing pages to life.
  • An easy-to-skim layout. When you’re browsing for ecommerce landing page ideas, you might notice that F-pattern and Z-pattern layouts are quite popular. There’s a good reason for this—these layouts follow the most common scanning patterns of website visitors. (Your favorite restaurant might use one of these layouts for their menus, too!).
F-pattern and Z-pattern for easy landing page scanning
  • Strategic information hierarchy. Use headings, subheadings, bullet points, page dividers, and different font sizes to make your landing pages easy for visitors to read, understand, and respond to. 
  • Social proof. The more credible your social proof, the better it is for your conversion rate. That means using reviews from real customers, full names, and photos when possible. Likewise, using the names and logos of well-known brands can make a powerful statement and add clout to your store.
  • Battle-tested elements. To make sure you’re getting the absolute most from your ecommerce landing page, consider using A/B testing to optimize your store. With Shogun Page Builder, it’s easy to swap out low-performing elements for those that bump up conversions.

15 examples of ecommerce landing pages that convert

To give you an idea of what these best practices look like in action, let’s look at some examples. 

The following ecommerce landing pages are built by Shogun customers who know how to create pages that convert.

#cta-visual-ps#<cta-title>Not Your Average Shopify Store: 25 Gorgeous Custom Landing Pages<cta-title>Want to see even more of the best ecommerce landing page examples? Get the scoop on product pages, collections pages, and promotional pages built by top-performing ecommerce brands by checking out our showcase.Grab your free copy now


This example is a collections page from the ever-stylish sandal brand TKEES. They likely use this page to capture traffic interested in their newest sandal styles—the Emma and the Senna.

​​What we like best about this ecommerce landing page:

  • The sleek design uses white space to make the product stand out.
  • A clear and simple CTA. Even though there are four CTA buttons (two linking to the Emma product page and two to the Senna), the entire page is built to serve a singular goal: getting customers to shop the new style—a.k.a., visit the product pages.

See the full page here

#2: First Day Inc

First Day created this colorful limited-time offer page to promote their new vitamins with a back-to-school sale.

What we like best about this ecommerce landing page:

  • Repetition of the 100% satisfaction guarantee puts buyers’ minds at ease and removes a common sales objection.
  • A personal story from one of the founders (accompanied by baby photos). This builds trust in the brand and connects to parents on a personal level.

See the full page here

#3: Kodiak Cakes

This landing page by Kodiak Cakes introduces their new nut butter syrups, gets visitors excited about the flavor combinations, and then directs them to Target where they can buy the product.

What we like best about this ecommerce landing page:

  • Mouth-watering header image that visualizes the flavors (maple + peanut and maple + almond) and shows the syrups in use.
  • The CTA invites visitors to “find a bottle” and redirects them to a product page on Target’s website.
  • The “How Will You Top It?” section provides tons of inspiration for how to best enjoy the nut butters.

See the full page here

#4: Utz

Next up, this promotional page by Utz introduces a new brand—Good Health Organic—and debuts a range of cheesy snacks. 

Unlike a traditional product page, this landing page provides a quick overview of several new products all in one place.

What we like best about this ecommerce landing page:

  • Space above the fold is used extremely well. They manage to announce the brand, incorporate package design into the page itself, show us all three variations of the cheese puffs, and convey that the snacks are gluten-free and organic.
  • Clear next steps for customers to get their hands on the product (“Add to cart,” “Request in your store”)
  • Z-shaped layout and color blocks make it easy to skim for details.

See the full page here

#5: DMOS Collective

DMOS Collective built this landing page with Shogun to showcase the Alpha Driveway Shovel.

What we like best about this ecommerce landing page:

  • Emphasis on benefits. The bulk of the page focuses on the ergonomic design, versatility, and durability of this two-in-one tool.
  • Prominent CTA above the fold that doesn’t beat around the bush: “Get Yours Now.”
  • Loads of social proof from top to bottom. A powerful quote from Maxim below the header image makes an immediate impact on visitors. 
  • Near the bottom of the page, there’s a section on press with logos from well-known publications. (Not to mention, testimonials from customers around the country and a mention of 400 five-star reviews.)

See the full page here

#6: Helix

Helix Sleep uses this special offers page to inform shoppers about all of their active promotions and deals.

What we like best about this ecommerce landing page:

  • Value is emphasized by using the dollar amount of savings offered as headings for each section of the page.
  •  Bright CTA buttons stand out against the background.
  • Lead capture form at the bottom of the page only requires one field, which makes it easy to sign up and builds out Helix’s email list.

See the full page here

#cta-visual-pb-bes#<cta-title>Make your next store promotion convert!<cta-title>Learn how to build persuasive special offer pages from the brands who've perfected them.Download the ebook

#7: 6KU

This ecommerce sales page from 6KU provides a high-energy overview of their new model, the Urban Track, and then links to the traditional product page when you click “shop.”

What we like best about this ecommerce landing page:

  • Action-packed video tells a story of cycling through the city on your new set of wheels and shows customers what they’ll look like riding it.
  • A mix of lifestyle photos and product close-ups to showcase the bike from every angle.

See the full page here

#8: Flower Moxie

This example is part landing page, part wedding to-do list. 

Flower Moxie uses this page to guide brides in customizing their flower package—with plenty of information, resources, and “Add to Cart” buttons.

What we like best about this ecommerce landing page:

  • Bright and beautiful photos. The colorful images really pop against the plain white background.
  • Awesome shopping experience. The step-by-step customization flow gets customers invested in the product, ensures they get what they want, and guides them towards checking out.

See the full page here

#9: Alala

This collections page gives shoppers an overview of all the matching set styles and colors available from Alala.

What we like best about this ecommerce landing page:

  • Powerful header image and cool copy. Everything from the model’s stance ( a power pose if we’ve ever seen one) to the copy (“Match like you mean it”) tells visitors this page is all about feeling confident.
  • Images organized by color. Just like the sets, the page itself is color-coordinated, with bright colors at the top of the grid and more neutral colors as you scroll down.

See the full page here

#cta-mini-pb#Inspired? Your perfect store is waiting for you to build it. Start building today.

#10: Nuun

Bursting with emojis, animated header, and tropical fruits, this colorful promotional page gets Nuun customers excited about their loyalty program.

What we like best about this ecommerce landing page:

  • Attention-grabbing visuals at the top that look cool and get the main message across (i.e., that “More Nuun = More Points = More Rewards”).
  • Engaging, positive copy that matches the message and the brand. (“Fun stuff starts right now!”)
  • One conversion goal. There are multiple action-focused CTAs, but the CTA buttons all lead to the same place.

See the full page here

#11: Active Doodie

This ecommerce page is focused on Active Doodie’s all-natural beard grooming products, including a gift set.

What we like best about this ecommerce landing page:

  • Gruff-sounding copy without any fluff—which is super on-brand and complements Active Doodie’s promise of all-natural “no crap” beard care.
  • Simple four-quadrant layout makes it easy to view all the products at once without much scrolling.
  • Product photos act as CTA buttons, giving visitors the option to clickthrough to the product page for the gift set or the individual items it includes.

See the full page here

#12: The Ridge

This page from the Ridge provides a sleek overview of their sleek product line: RFID-blocking wallets that still look stylish.

What we like best about this ecommerce landing page:

  • The bold header image gives visitors a glimpse inside the wallet and a peek at the core features, inviting them to learn more.
  • Contrasting white and black sections give the page structure while allowing the product to really stand out.

See the full page here

#13: IdeaPaint

On this promotional landing page, IdeaPaint attracts visitors with a discount code and then funnels them to the most relevant product page depending on their use case.

What we like best about this ecommerce landing page:

  • Three clickthrough buttons to qualify visitors based on intent. Are you shopping for your home, office, or kids’ activities? Although these are technically competing CTAs, it works here because the traffic could be coming from any number of sources.
  • Tabs to organize information. The page covers a ton of product details (what it is, why use it, and dry era bundles) without making the visitor feel lost.

See the full page here

#14: Olipop

​​This landing page boldly contrasts the benefits of Olipop against the drawbacks of zero-sugar sodas. 

The messaging directly challenges the assumptions of visitors who currently drink diet or low-sugar beverages as a “healthier” alternative to sugary sodas.

What we like best about this ecommerce landing page:

  • The whole page provides a direct comparison between Olipop and their competition. The message is clear: “Ditch the zero” and “switch to Olipop.”
  • A side-by-side visual of Olipop and a zero-sugar soda helps emphasize the health benefits of leaving the dark side (including 9g of fiber per can).
  • Identical CTA buttons that invite visitors to “Shop Now” are shown just below the fold and again at the bottom of the page to convert shoppers as soon as they’re ready to buy.

See the full page here

#15: Hamama

Hamama uses this landing page to preview some of their most popular microgreens and invite customers to purchase their own Microgreen Kit Sample Pack.

What we like best about this ecommerce landing page:

  • Time-lapse video of greens sprouting shows visitors how it works and gets them excited about growing their own.
  • Emphasis on how easy it is to get started. Growing microgreens might sound intimidating for those new to gardening, but Hamama provides plenty of reassurance and information about exactly how it works.
  • Multiple opportunities to convert are placed throughout the page. Every section of this landing page contains a bright red CTA button with unique copy—all of which add the sample pack to your cart.

See the full page here

How will you use ecommerce landing pages in your store?

Ecommerce landing pages can play a key role in the success of your store—as long as they’re customized for your brand, goals, and audience.

Wondering how to create an ecommerce landing page of your own? With Shogun Page Builder, you can build ecommerce landing pages for your store without a developer or designer.

Need more inspiration for your next landing page? Get loads of ecommerce landing page ideas to inspire your own from our Shopify store showcase. Then, use our Page Builder to bring your vision to life.

#cta-visual-ps#<cta-title>Learn from the Best to Grow Your Store<cta-title>See even more examples of high-performing landing pages in our Shopify store showcase, ​​Not Your Average Shopify Store: 25 Gorgeous Custom Landing Pages.Grab your free copy here

Emily Bauer

Emily is a content marketer from Toronto. She helps tech companies and startups develop awesome content for their blogs, websites, and social media. When she’s not writing or thinking about writing, Emily can be found chilling on her yoga mat, loitering in bookstores, or exploring the city with her super cute (and super spoiled) corgi, Wilbert.