Wix vs Shopify: Which is the Best Choice for Ecommerce Merchants?

Building an ecommerce store on the right platform can be a game-changer for your brand.

Commonly, entrepreneurs find themselves choosing between Shopify (boasting millions of merchants in over 170 countries) and Wix (with more than 220 million users around the world)—two heavyweights in the website-building space.

Your selection will need careful consideration, so this article will dissect each one’s features, then delve into who they’re best suited for to make the answer clear.

By the end, you’ll be able to make an informed decision and choose the platform that’ll strongly support your ecommerce aspirations.

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Shopify: An ecommerce trailblazer

Shopify is an ecommerce juggernaut known for providing a robust toolkit that helps merchants bring their branded online stores to life.

Since being founded in 2006, the company has generated over $700 billion in sales for the more than four million stores that run on Shopify across 175 countries.

This powerful platform powers the online storefronts of some of the most well-known names in retail, including Sephora, Penguin Books, The Economist, and even Candy Crush.

The platform enables:

• Simple store management
• Flexible website design
• Effective marketing and search engine optimization (SEO)
• Secure payments
• Specialized shipping rates and integrations

With Shopify’s complete package, you can construct the online presence you envision, whether as an individual proprietor or a large-scale enterprise.

Wix: Bridging creativity and commerce

Wix on the other hand powers more than 8 million websites live today. It’s a free, easy-to-use website builder that lowers the barriers to entry of starting your own store.

Also founded in 2006, the platform boasts 220 million Wix users with 4.5 million being paid.

Its usage statistics come third to WordPress, a content management system, and Shopify, which has a focus on ecommerce. By being a marriage of both, Wix comes in at the top of its unique field.

Wix empowers ecommerce by providing payment, shipping, and marketing solutions (and more). Further, the platform’s mobile app allows business owners to manage their stores on the go.

It’s well known for easy and versatile website building, enabling intricate design and branding through templates, its drag-and-drop functionality, and code customization.

Wix vs Shopify: Feature breakdown

To help you understand each platform better, we’ve detailed and compared their features below, placing each in a respective category.

Additionally, we declare whether Shopify or Wix has the edge to further aid your decision making.

Pricing

Although both platforms are attractive in their own rights, your best choice will depend on your budget and growth trajectory.

You’ll notice that both companies have tiered costs, but at different pricing with different features.

Shopify

Shopify’s pricing plans range from:

• Starter: $5/month
• Basic: $39/month
• Retail: $89/month (POS features)
• Shopify: $105/month
• Advanced: $399/month
• Plus: $2,000/month

Each one offers different functionalities as you advance. So, you can easily upgrade subscriptions as you grow and their pricing scales with you.

For example, Shopify’s starter plan allows for selling via social and messengers but not on a website.

Need a more detailed breakdown? Read our posts showing how to choose the right Shopify plan and how they compare to Shopify Plus.

Wix

Wix, meanwhile, has five pricing tiers:

• Light: $16/month
• Core: $27/month
• Business: $32/month
• Business Elite: $159/month
• Enterprise: Must reach out to Wix for an estimate

The platform’s pricing and features also scale with your needs, so you can upgrade your subscription as needed.

However, less-expensive plans are limited. For example, their light plan at $16 per month doesn’t allow you to accept payments, which is a key requirement for an ecommerce website.

Winner: Wix

Wix has a free plan, so you can start creating a website immediately.

Both Wix and Shopify’s cheapest plans don’t come with full functionality for an ecommerce website.

Wix Light ($16/month) allows you to create a website but not accept payments, and Shopify’s Starter plan ($5/month) allows you to sell but only through social and messenger.

When looking at the closest comparative plans, Wix Business ($32/month) and Shopify Basic ($39/month), the platforms have strengths and weaknesses that balance each other out.

At this tier, Wix provides 10 collaborators, whereas Shopify provides two staff accounts. Wix provides 100GB of storage, whereas Shopify doesn’t limit storage (although they do limit file size). Wix gives you up to 50,000 products, and Shopify allows unlimited products.

Both of these plans will allow you to print shipping labels and manage orders through apps.

Both platforms have a wide range of pricing depending on what you need.

However, the availability of a free plan and the more affordable Business Elite plan (Wix’s highest visible paid plan) makes it a better budget-friendly choice.

Ease of use

In terms of the user experience (UX), there are a few slight differences between Shopify and Wix.

Although Wix is better at having an all-in-one base product, you can extend Shopify’s functionality with easy-to-use apps.

Shopify

Getting started with Shopify is quick and easy. Once you create your Shopify account, you can start creating one or more online stores within the platform.

Shopify can tailor your experience depending on whether you are just starting out on Shopify or have stores elsewhere with data to import.

Depending on your selection, the onboarding process will take you through easy steps to connect your data and other sales channels.

For merchants starting out, Shopify has everything needed to hit the ground running.

And for merchants who already sell elsewhere, Shopify makes it easy to synchronize the Shopify platform for seamless multi-channel selling.

The Shopify store admin is intuitive, with options smartly arranged on the left.

Clicking on a category like Orders or Products reveals relevant sub-categories to get you where you need to be as you build your store.

Adding products is super straightforward. Simply assign a sales channel, then input the necessary details, including:

• Title
• Description
• Photos
• Category
• Price
• Variants
• Shipping

Shopify also makes it easy to extend your store’s functionality with additional apps and integrations, which we will cover later.

The Settings menu lets you manage various aspects like your business’s Plan, Policies, as well as Taxes and duties all in one place.

For website design, Shopify has a comprehensive yet user-friendly theme editor. You can even use code for complex customizations, but that requires technical know-how.

Wix

Similar to Shopify, Wix has a seamless and easy onboarding experience. To get started, you can sign up for a free account on their website and start building based on their business case.

According to Christopher Pontine of Creating a Website Today, “I was able to open a site in general in just a few minutes which really impressed me because I didn’t have a clue about Wix.”

The platform will take you through various use cases for your website. Today we’re featuring the “Online Store” option.

Once you finish answering two questions, you get access to an easy-to-use dashboard where you can pick a store name and start building your store.

Wix’s dashboard neatly organizes all options on the left. Similar to Shopify, selecting an option opens up new ones underneath and takes you to the respective interface.

Adding a product entails filling in necessary information like its title and description, as well as any images or video.

Pricing, shipping, and product-specific marketing can also be set at this stage.

Adding integrations is a breeze as well. In the App Market listing, just click Add to Site, then go through the setup process.

Your Settings menu, meanwhile, lets you manage policies, shipping and fulfillment, all the way to code customizations.

Website design is Wix’s specialty. It’s extremely intuitive thanks to the platform’s editor, which boasts built-in drag-and-drop functionality and prebuilt elements.

Its Dev Mode even lets those with technical experience edit pages through custom code.

Winner: Wix

Both platforms have user-friendly interfaces, but Wix has the edge in online store building, with its convenient customization features built into its editor and a lightning fast onboarding process that unlocks the full dashboard in two clicks.

If you’re looking to build a straightforward store without needing the complexity a Shopify store can support, Wix is definitely the easier option.

Payment options and fees

Diverse payment methods streamline customer checkout experiences. Fees, however, can affect your budget and profitability.

Shopify and Wix employ distinct payment options and fee structures.

Shopify

Shopify enables secure payment options through its own gateway, Shopify Payments, which encompasses:

• Digital wallets like Apple Pay and Google Pay
• Manual methods such as cash and bank transfers
• Major credit and debit cards like Visa and Mastercard
• Various local payment methods, depending on your area

Its strongest benefit, however, is that it eliminates fees for third-party transactions processed via:

• Shopify Payments
• Shop Pay
• Shop Pay Installments
• Paypal Express

You won’t incur charges with manual methods either.

However, if you choose a third-party provider instead, you’ll pay transaction fees at rates of 2%, 1%, and 0.5% for Shopify’s Basic, Shopify, and Advanced plans, respectively.

Additionally, accepting major credit cards costs a little extra, but the fee is based on your selected plan.

Wix

Wix also has a native solution, Wix Payments, that lets you accept, among other options:

• Leading debit and credit cards
• Apple Pay
• Tap to Pay on iPhone
• iDEAL
• Pay Now by Klarna
• PayPal

Buy Now, Pay Later (BNPL) and manual methods like cash are also available.

If your area doesn’t support Wix Payments, you can choose from over 80 other gateways and still provide convenient options.

The downside, however, is Wix Payments doesn’t eliminate processing fees. You’re charged for every transaction, and rates are region-based.

For instance, credit or debit card transactions are charged:

• EU countries: 1.9% + 0.30 EUR
• Switzerland: 2.3% + 0.30 CHF
• UK: 2.1% + 0.20 GBP
• U.S. or Canada: 2.9% + 0.30 USD or CAD

Other options have their respective fees as well.

Winner: Shopify

Despite both platforms offering diverse payment options for your shoppers, Shopify Payments lets you avoid transaction fees, while Wix Payments doesn’t.

Ecommerce features

In addition to the basic ability to create and design your storefront and accept payments, take a look at the additional features that different platforms come with.

Some allow for more product listings; others allow for more team members and collaborators. Each option has their own pros and cons regarding features and what you need for your unique business.

Shopify

Every Shopify plan comes with a multitude of base features, including:

• Unlimited products: Lets you sell any number of products
• Unlimited bandwidth: Lets you accommodate infinite visitors and upload countless files without additional charges
• Fraud analysis: A built-in Shopify Payments feature that helps you avoid chargebacks and losses by flagging potentially fraudulent orders
• Discount codes: Helps you attract more customers
• Market-based pricing: Customize product prices and percentage price adjustments for specific regions, while Shopify Payments lets you display them in local currencies and set manual exchange rates
• Staff logins: Limit staff access to sensitive information, but allow them to finish basic admin tasks, then monitor their changes
• Reporting and analytics: Track your orders, sales, orders, finances, and visitor data

Additionally, the platform offers Shopify Markets, which enables global expansion. There are more perks, but these key functionalities enable limitless scalability on Shopify.

Despite being known for selling physical goods, Shopify can also accommodate services and digital products, empowering a diverse variety of businesses.

Wix

Meanwhile, Wix also enables the selling of physical and digital products, as well as services. However, its plans can restrict scalability:

• They offer limited storage and restrict the number of digital assets you can upload
• Video hours are also finite for some, and custom reports aren’t available
• Each plan has a 50K product limit

Upgrading, however, lets you offer subscriptions, support multiple currencies, sell on marketplaces, dropship, and more.

The higher tier plans enjoy specialized tools for various use cases, helping with:

• Bookings
• Managing events and selling tickets
• Managing restaurants
• Hotel reservations
• Building fitness businesses
• Monetizing art and content

Winner: It depends

Shopify empowers a broader range of businesses and allows greater scalability. It’s ideal for scaling ecommerce stores and selling physical products.

Wix, on the other hand, shines for specific ecommerce purposes, such as events, hospitality, and art. So, your business niche and future goals will dictate which platform has the edge in this category.

Customization and branding

Customization and branding is what upgrades a website from online storefront into brand representative.

You should be able to customize your website so that it’s instantly recognizable to shoppers, and leaves a lasting impression for the future.

The design features of each platform play a key role in how impactful your brand site is, and how well it converts.

Shopify

Shopify’s themes are the basis of your website’s aesthetic and serve to align it with your branding. Free and premium options are available, so take your budget into account when choosing.

We previously introduced Shopify’s theme editor, a robust tool with two elements that enable seamless customization:

• Sections: These let you add page components like videos, slideshows, collections, and more.
• Page templates: These let you quickly create key pages like your homepage, product pages, About Us page, and more.

For complicated designs though, you’ll need to learn how to manipulate Liquid, Shopify’s coding language.

Shogun’s Page Builder, however, can simplify any complex design work for your store. With it, you can craft branded templates to align every page’s overall look and feel.

Its drag-and-drop components enable an intuitive design process, allowing you to incorporate images and text, structure pages, and insert elements like reviews and collections from your Shopify store effortlessly.

You can take your Shopify store beyond the limits of their base designs with Shogun Insights to help you audit and improve each page, and our AI designer, which allows you to create page sections with AI prompts.

Just add a container wherever you need the new section in your page builder, then select “Create section with AI” (look for the sparkles).

Then select your content type and insert your prompt (or select from the pre-generated suggestions).

Click “Generate section” and you’ll see a newly crafted, optimally-designed section in place.

And if you want to double check your existing web designs, Shogun Insights can audit your page for performance, accessibility, SEO, and best practice issues so you can fully optimize your pages from the editor.

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Wix

Wix maintains website templates to serve as your store’s visual foundation, which you can edit to your liking.

You can also experiment with its website builder, where you’re able to choose your theme, homepage design, and key pages.

We mentioned its drag-and-drop editor before as well, which lets you add and use:

• Prebuilt sections
• Page templates
• Images and videos
• Contact forms
• Payment gateways

Additionally, you can incorporate Wix apps directly from the editor.

Lastly, with the Dev Mode (covered earlier), you can tweak code through the editor.

Winner: It depends

In the end, it boils down to simple preference. Although Wix’s built-in customization capabilities offer more branding flexibility, you can expand Shopify’s capabilities with an app like Shogun.

If you want a good base solution, Wix is a great option that has a nice section builder and drag-and-drop interface.

If you need something with more power, Shopify allows you to use apps and integrations such as Shogun to take your website to the next level with AI design features and page design audits that help you maximize conversions.

Marketing and SEO

Getting your brand in front of the right people is instrumental to driving sales. In that respect, each platform has specific upsides.

Shopify

Shopify has a comprehensive marketing tool kit that can accommodate different channels.

Content marketing is a breeze with the platform’s built-in feature for engaging blog creation.

It also provides automated and manual SEO features. For example, Shopify generates canonical tags and lets you edit the title tags, meta descriptions, and URLs of blog posts, products, collections, and pages.

Further, you can set up email marketing automations that regularly engage or win back customers.

Facebook and Instagram, among other platforms, can be connected as sales channels to widen your reach.

Shopify Inbox, meanwhile, lets you chat directly with customers and leverage conversational commerce.

The platform’s robust reporting and analytics remove the hassle of measuring performance so you can observe customers’ behaviors, then make strategic adjustments with ease.

Lastly, to help drive your marketing campaigns, you can choose from a number of marketing apps for easy extensibility. For example, you can use a tool like Shogun Page Builder to create conversion-boosting landing pages.

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Wix

You can insert a Wix blog straight from the platform’s editor, then craft and manage posts through your dashboard.

A powerful SEO assistant can pinpoint, then walk you through tasks necessary for optimization, which you can tailor to your chosen keywords. Tools for site verification, sitemaps, and site inspection are also available.

For email marketing, you can construct visually appealing communications by selecting a template, then customizing it with the drag-and-drop editor.

Advertising on Facebook and Instagram can be enabled as well, but the real gem is the ability to use templates and craft social media posts right from your dashboard.

You can also use Wix to create coupons and discounts for giveaways or as rewards for your loyal customers.

Monitoring and fine-tuning your efforts is also simple with marketing and consumer behavior reports.

Beyond their built-in marketing tools, Wix also has various marketing integrations that allow you to easily add a Google Tag Manager, TikTok Pixel, Facebook Catalog, and more.

Winner: Tie

Both platforms boast a rich selection of tools and trump one another in certain aspects. Most notably:

• Shopify offers live chat capabilities and lets you directly speak to website visitors
• Wix provides more seamless SEO thanks to its smart assistant, and its branded merchandise enables you to market physically as well

Despite these differences, though, any elements they lack can be compensated with integrations and apps.

Integrations and apps

Speaking of integrations, both platforms have decent selections, but one has a deeper library of apps.

Consider the app ecosystem of any platform you choose, as it can extend the functionality of your website and help ensure you can set up a functioning storefront no matter how your business needs change.

Shopify

Shopify offsets any missing proficiencies with a trove of more than 8,000 apps and integrations, each one designed to take on tasks such as:

• Finding and selling products
• Streamlining orders and shipping
• Store customization
• Multichannel selling
• Marketing, SEO, and collecting reviews
• Overall website management

Regarding Shopify’s other ecommerce capabilities, its potential scalability is nearly boundless. Take note, though, that more powerful apps usually cost extra.

Wix

Wix has a decent ecosystem of more than 300 apps that each address ecommerce aspects like:

• Marketing
• Pricing and subscriptions
• Accounting
• Dropshipping
• Store design
• Offering services and events

Its selection, however, is noticeably smaller than Shopify’s.

Winner: Shopify

Shopify’s massive pool of third-party integrations offers incredible functionality for your online store.

Omnichannel selling

Both platforms prove themselves extremely capable for multichannel selling so that you can grow your potential customer base.

Brands can go beyond their online store to sell on social platforms, marketplaces, and even in-person.

Shopify

You already know Shopify lets you connect to other social platforms, but are you aware it has integrations that let you sell on marketplaces like Etsy, Amazon, and Walmart as well?

Shopify and Amazon also announced a new integration that adds the Buy with Prime option to Shopify checkouts.

Not only that, with Shopify’s POS system, you can offer stellar online and in-person experiences.

It enables seamless payment processing, as well as staff and inventory management, but where it shines is its robust POS hardware.

Merchants can purchase a Shopify POS system for their retail stores, pop-up shops, and other in-person sales events.

Transactions on the Shopify POS are synced with other locations and your online store so you can manage inventory, staff, customers, and reports in one convenient dashboard.

Wix

Wix follows a similar approach, allowing you to connect your store to social platforms and marketplaces such as:

• Amazon
• eBay
• Facebook
• Instagram
• TikTok
• Google

You can also manage your website and sell products on the go thanks to its mobile app.

Wix POS, meanwhile, streamlines in-person selling by easing the management of:

• Inventory
• Sales
• Orders
• Payments
• Customer profiles
• Analytics

Additionally, the platform includes various types of POS hardware. Currently, only Wix users in the US and Canada and connected to Wix Payments can use their POS system.

To use their POS, merchants just need to set up Wix Payments and purchase the hardware.

Winner: Shopify

Shopify and Wix are both capable of empowering online and offline experiences for your brand. However, Shopify’s Amazon integration and access to further marketplaces gives it the edge.

AI features

Artificial intelligence (AI) is a concept powering many new innovations in ecommerce.

The technology can be used to quickly create optimized product descriptions, analyze store performance, and create stunning designs, and more.

Both Shopify and Wix are employing AI in different ways to make it easier for their users to create compelling offers and websites.

Shopify

Shopify has an AI suite of tools called Shopify Magic.

Shopify Magic can help you with writing product descriptions as well as monotonous tasks and workflows like live chat responses. It can even help with email subject lines.

Part of this suite of tools is Shopify Sidekick, currently only available as early access. This huge feature is being described as an AI ecommerce assistant, always available in the dashboard via chat.

It can help do mass actions like ideate blog topics, launch special offers sitewide, and provide insights into your store performance.

Important to note that Shopify’s AI capabilities are also extended by its app system. For example, Shogun’s AI Text allows you to input prompts to create content for your store pages.

Simply click on a text box or headline and look for the sparkles to enter an AI copywriting prompt.

On top of that, AI SEO can generate metatags from page context and keywords, AI Elements allows you to code with AI to build custom elements, and AI Designer can generate entire page sections via prompts.

Similar to the Wix AI Creator, which we’ll cover below, the AI designer allows you to add page sections with your own prompts.

Wix

Wix utilizes AI to help merchants build entire websites from scratch with only AI prompts.

Wix’s AI Creator is laser-focused on speeding up website building. Simply select the type of section for the AI to produce, then input any text you want included.

After clicking Create Section, the AI generates and presents multiple options you can add to your page.

Winner: Shopify

Wix’s AI features focus on hastening the construction and expansion of a website. Wix’s AI tool is similar to what can be found in Shopify through tools like Shogun.

Shopify has multiple different AI applications, such as copywriting and design, with more predictably on the way.

Shipping and fulfillment

How your products reach customers is a crucial consideration, and a noticeable contrast exists between both platforms in that regard.

Shopify

The Shopify Fulfillment Network offers an end-to-end solution that handles but allows you to manage inventory storage, orders, distribution, delivery, and returns.

For the many merchants who choose to self-fulfill, Shopify Shipping allows them to connect their stores to Shopify’s shipping carrier accounts.

This enables merchants to buy and print shipping labels from their Shopify admin, get discounted shipping rates, display calculated shipping rates on their stores, and more.

As a whole, Shopify is able to support merchants however they choose to fulfill by maximizing Shopify’s fulfillment and shipping integrations, carrier partnerships, and logistics network.

Wix

Wix orders are set to self-fulfillment by default. That is, the merchant is responsible for ensuring orders are picked up, shipped and delivered to customers.

Wix lacks a native fulfillment solution, and its capabilities are built around integrations with third-party logistics (3PL) providers, which is ideal if you cover specific regions.

Winner: Shopify

Shopify’s comprehensive fulfillment offering caters to business of all sizes, while Wix’s approach is limited and better suited to smaller ventures.

Thanks to the benefits of Shopify Shipping, even merchants who self-fulfill get better perks and convenience when using Shopify.

Security

Ecommerce fraud is a threat to any business no matter their size. With platform security so vital, Shopify and Wix have prioritized it in their functionalities.

Shopify

To start, Shopify offers fraud analysis capabilities, and complies with Payment Card Industry Data Security Standards (PCI DSS) and General Data Protection Regulations (GDPR).

It even provides a transparency report and has received Service Organization Control (SOC) 2 Type II and SOC 3 reports from auditors.

Wix

Wix adheres to the same regulations as Shopify, as well as implements enterprise-level security measures like data encryption and round-the-clock monitoring.

Winner: Tie

Neither Shopify nor Wix skimp on platform security, applying thorough protections for both merchants and their customers.

Customer support

Both platforms share similar capabilities in terms of support for store owners. User reviews, however, highlight a clear distinction between them.

Shopify

Shopify merchants receive round-the-clock support through multiple channels.

The first is through Shopify’s Help Center, where comprehensive support pages for various topics are housed.

There, you can also access a virtual assistant for help or ask to speak with a support advisor if you’re facing a complex issue.

The Shopify Community is another option, as members share insightful advice and answers to questions. With the platform’s team and community constantly available, you’re sure to find a solution to any problem you encounter.

Wix

Like Shopify, Wix maintains comprehensive support pages, with a convenient search function in its help center.

You can contact support via phone or live chat as well.

However, to make use of those options, you need to file a request through the platform’s WixBot. Be aware, they follow regional or language-based schedules, and English phone support is the only 24/7 option.

Winner: Wix

Although their capabilities are similar on paper, Wix has the clear advantage in support for store owners—based on user reviews.

In fact, Trustpilot feedback on the platform’s customer service has been consistently outstanding:

“The response was incredibly quick, and their team made the entire process exceptionally easy. From the moment I initiated contact, it was evident that their priority was to assist me promptly and efficiently.”

— Anonymous User, United Kingdom

Experiences with Shopify, however, can be either stellar or scathing:

“I recently had a very positive experience with Shopify, thanks in large part to the amazing support I received from Harvy. I had to cancel my store and request a refund, and Harvy was incredibly helpful and responsive throughout the process.”

— Elzesh Shops, Denmark

“We lost just under $250 in payouts as the Shopify merchant team closed our ticket, calling it ‘resolved’ on their end, despite the support team telling us our issue would be addressed. It’s gone. All of it. They stopped responding to new support requests.”

— B N, Australia

Wix vs Shopify: Who wins?

Despite Shopify and Wix having distinct advantages in certain areas and standing as equals in others, choosing a winner comes down to individual circumstances.

People in a thread from the ecommerce subreddit discussed this and came to the following conclusion:

“If you prioritize design flexibility, Wix could be the ideal choice for you. But, if you value robust ecommerce features, scalability, and an extensive app store, Shopify may better suit you. So, if you’re starting in ecommerce, it’s advisable to go with Shopify.”

— iamnayeeem, local SEO expert

To provide greater clarity on the debate, though, we’ve summarized some critical points.

Who Shopify is best for

“Great platform for micro and mini businesses. [Shopify] helped us scale very seamlessly. They have always had our back throughout the process. Their analytics statistics are great.”

— Rajendra Saini, The Savage Humans co-founder and CIO

As Rajendra points out, Shopify pulls ahead for brands that strive to flourish.

Her experience has been excellent as well due to the platform’s constant support, as well as other appealing characteristics.

Besides its ease of use and comprehensive toolkits for various business aspects, Shopify’s ability to accommodate an unlimited number of products, website visitors, and functionalities (thanks to integrations) offers the greatest potential to grow your online presence.

Overall, it’s evident Shopify’s primary focus is to help you build a strong ecommerce channel that maximizes sales.

Who Wix is suited for

Meanwhile, Wix’s platform was built to offer a frictionless website building experience.

“Wix has been shown to be quite practical for people that are not technically savvy and would like to build a website.”

— Terry Curry, Auto Loans For Every Driver finance manager

As a result, it’s ideal both for those who lean heavily on design flexibility and branding and beginners in the space.

“Having used Wix to create a portfolio of my professional audio work, I found that importing and rearranging/resizing each component was really simple. I like that Wix allows you to be creative and design the website as you desire, without needing to abide by the chosen template.”

— Callum Bremner, audio engineer and sales promoter

It still offers comprehensive ecommerce features, but limitations in its fulfillment options, along with a less impressive library of integrations make it a better option for smaller, more niche businesses or creators and professionals who want a visually captivating online presence.

Shopify vs Wix FAQs

Although we can’t name a definitive winner between Shopify and Wix, we’ll answer some questions people typically ask about the two platforms to guide your decision.

Is it easier to sell on Wix or Shopify?

Both platforms are easy to operate on, but in terms of beginner-friendliness, Wix surpasses Shopify.

To maximize its potential for substantial growth, the latter requires some familiarity with its technical aspects (and the ecommerce space, of course). But, this makes Shopify actually easier for their complex needs than Wix.

How do Shopify and Wix compare regarding pricing?

Wix’s diverse pricing plans are tailored to various use cases, while Shopify caters to different business stages. Both, however, can effectively scale with your needs as you grow.

Can you have Wix and Shopify at the same time?

Yes, you can maintain separate websites on each platform. You can even sell your Shopify offering on Wix with the Shopify Buy Button.

Should I switch from Wix to Shopify?

If Wix fails to meet your growing needs, and you require more ecommerce functionalities and scalability, transitioning to Shopify is an advantageous move. However, migrating from Wix to Shopify calls for an app or the help of an expert.

Can I transfer my domain name from Wix to Shopify?

Yes, transferring your Wix domain to Shopify is possible. You can read about the process in this article from Shopify’s Help Center.

How do Shopify and Wix compare in terms of scalability for growing businesses?

The below key characteristics enable Shopify to offer greater scalability than Wix:

– Stores can accommodate countless customers and products.
– It has features dedicated to easing international selling.
– It has a native end-to-end fulfillment solution that sellers can expand upon through integrations.
– Its pool of third-party apps is deeper than Wix’s.

Can I customize my checkout process in Shopify and Wix?

Yes, both platforms allow you to customize your checkout process through their Settings menus. However, Shopify has more comprehensive customization options than Wix.

What are the SEO differences between Shopify vs Wix?

Shopify provides automated and manual SEO functionalities, some of which are similar to Wix.

The key difference, however, is that the latter offers a built-in SEO assistant that identifies issues, then provides recommendations and a checklist of tasks to remedy them.

Build a solid foundation for your ecommerce brand with either Shopify or Wix

The choice between Wix and Shopify will hinge on your unique business goals and circumstances.

Each platform has its strengths and weaknesses, but remember these two points before deciding:

• Wix caters to ecommerce beginners, professionals, and niche-specific businesses seeking a simple website-building experience and striking visuals.
• Meanwhile, Shopify empowers ambitious businesses of all sizes seeking to grow their online presence.

Evaluate your needs and growth plans, compare them to Shopify and Wix’s offerings, and then make your selection to position your business for online success.

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